Constant Contact Data Reveals Direct Correlation between Email Campaign Effectiveness and Number of Images and Text Lines Featured (2023)

FAQs

What is Constant Contact email marketing? ›

Constant Contact is email marketing software that primarily helps businesses create branded emails, websites, online stores and more in one online marketing platform.

Use appropriate fonts

All of your communications should use brand-specific fonts and colors. Chances are your email will be read on a variety of mobile devices, so your text should also be legible on smaller screens. Constant Contact recommends using 22pt font for headlines and at least 11pt font for body text.

Constant Contact is a platform designed to help small businesses with their email marketing efforts, including automating and personalizing emails with the goal of sending the right customer the right message at the right time.

Both Mailchimp and Constant Contact let you organize your audience at a few levels: Lists, Segments, and Tags. These tools allow for some powerful testing and customization of your audience. The main difference is that Mailchimp also allows you to segment customers into Groups based on their interests and preferences.

17, 2022 /PRNewswire/ -- Constant Contact, a digital marketing platform trusted by millions of small businesses and nonprofits, today announced the launch of SMS Marketing, a new feature that enables small businesses to leverage text message campaigns to reach, engage and retain their customers.

Email Deliverability Report has tested different ESPs to find their average deliverability rates. This test found that Constant Contact's 17.19% of emails were going to spam, and 4.40% of emails got lost. So 21.59% of emails didn't reach users, which isn't good news for email marketers.

Create and send emails

During your trial, you have 60 days to create campaigns and test them out with up to 100 email sends total (an email sent to one unique contact = one send, so an email sent to 10 contacts = 10 sends).

Keep your sentences short, but varied. Too many short sentences in a row can make the writing seem one dimensional. By varying the length of sentences, you keep the writing interesting and stimulating. This improves skimmability, but also makes content more interesting to read.

In the From field, enter the email address of the person whose emails you want to label. At the bottom of the search window, click Create filter. Check the box to Apply your label. Then either choose or create the label URGENT or IMPORTANT.

Benefits of using Constant Contact

Constant Contact offers a ton of useful features that allow marketers to create impressive emails, optimize contact management, segment contacts to improve engagement, and track and report on metrics to meet campaign goals.

Can Constant Contact send emails? ›

Schedule an email to send to contacts now or at a later date. Once you've finished customizing your email, it's time to send it to your contacts. You can choose to send it immediately, or schedule it to go out at a future date and time, up to a year in advance.

Constant Contact sign-up forms are fully bundled with the industry's #1 email marketing tool, so you can easily collect new email addresses, engage subscribers with professional-looking emails, and track your success. Plus, get expert support from real people you simply won't find anywhere else.

Re-engagement emails: Mailchimp offers Customer Re-engagement Emails, while Constant Contact allows you to identify and target unengaged contacts with segmentation.

Mailchimp is an all-in-one marketing platform used by individuals and companies of all sizes. You can manage everything from your email newsletters and automations to ecommerce.

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Our approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis. We're here to help you become an expert marketer.

At Constant Contact, we make it easy for you to send text messages only to contacts that truly want to receive them.

You can use Constant Contact's social media tools to:

Create and publish Facebook, Twitter, LinkedIn, and Instagram posts. Schedule posts in advance. Measure the effectiveness of posts with personalized insights. Respond to social comments and messages to serve your customers more quickly and easily.

Constant Contact offers many security features that appear to align with HIPAA requirements, such as multiuser access, account management, and the ability to limit user access. The service has technical, physical, and administrative safeguards in place to protect email subscriber data.

Take unsubscribes seriously

If you are a Constant Contact customer, every email you send includes an unsubscribe link. Also, make sure to monitor the inbox for the address you're using to send your email campaigns, as many people will reply to your email and ask to be taken off your list.

Thank you for reaching out to us through the Community. Our system will automatically dedupe the lists if the same contacts are spread over multiple lists. Also, any contact that unsubscribes will automatically be removed from all lists and will be placed within the Unsubscribed status.

How do you get rid of spam contacts? ›

Tap a number. In the call detail window, tap Not spam. In the window that opens, enter a comment if you want to. Then tap Done.

There isn't a daily send limit, it would just be a matter of your emails being interrupted if they receive too many spam reports and/or unsubscribes when sent out. If you're still on a trial account, your cap is 100 emails until you have a paid account (Email or Email Plus).

Most Constant Contact templates are about 600 pixels wide, so we recommend keeping the width of your images to no more than 600-650 pixels. Keep in mind that the 600 pixel recommendation is for an image that spans the width of the email.

*Packages have a monthly send limit of 24 times your total contacts and an overage fee of $0.002 per email. List sizes over 50,000 contacts are automatically upgraded to our Plus plan.

Skimming is the in-person act of copying information from a card via a handheld tool the size of a lighter, or a device that fits neatly over a gas station pump or ATM. Both allow thieves to scan the account information off of your card's magnetic strip. Phishing, on the other hand, is conducted online.

Email provides an easily searchable virtual paper trail of conversations and interactions. Email is accessible from anywhere with an internet connection. Email allows a message to be communicated to several recipients at once. Email gives recipients time to think about the content and thoughtfully respond to it.

Email is important for communication because it allows users to send information in letter format, and email can replace traditional mail options. Emails can be more beneficial for communication because they can often include text, documents and multimedia, like photos and videos.

Writing Effective Emails

You have to get the recipient to open the email. Your email must make the intended impression on the reader while successfully relaying the intended message. It must drive the recipient to take the desired action.

Although there is no limit, it's always important to keep in mind we do charge based on the amount of active contacts in your account. So as your contact levels increase, so will your monthly charge.

With Constant Contact and Gmail working in unison, you'll find it easier to send personalized emails that get prospective donors excited about your message. These targeted emails are less likely to end up in the spam folder and are more capable of producing on-the-spot conversions for your nonprofit.

Is Constant Contact mobile friendly? ›

With Constant Contact, all emails are mobile-responsive, making it easy to create emails that look great on all devices.

Performance is good - If your email's spam complaints and bounce rates are within Constant Contact's guidelines, Constant Contact generally releases the email to everyone on your list within 24 to 48 hours.

Constant Contact, Inc. operates as a marketing company. The Company provides email marketing services as well as conducts social media campaigns, managing digital storefronts, and creating online surveys for businesses, associations, and organizations to help them to connect with their customers and members.

As with the website sign-up forms, we start by signing into your Constant Contact account clicking on the top menu “Sign-up Forms,” and then clicking on the blue “Create sign-up form” button.

Zapier lets you send info between Constant Contact and Mailchimp automatically—no code required. Triggers when a new contact is added to your account. automatically do this!

The base price includes 10,000 contacts, and the price increases with your contact count. With the Premium plan, you can store up to 200,000 contacts. The monthly send limit is 15 times your maximum contact count. If you want to store more than 200,000 contacts, let us know and we'll customize a plan for you.

To ensure high email deliverability, it's critical to use an intelligent, human-like sending mechanism. Mailchimp sends your messages in bulk even if there's a lot of them scheduled to be sent. This can not only cause your emails to end up in the spam folder, but can also get you blacklisted.

MailChimp has a broader approval, being mentioned in 1667 company stacks & 670 developers stacks; compared to Gmail, which is listed in 16 company stacks and 11 developer stacks.

Why use Mailchimp instead of Outlook? ›

One of the biggest advantages of using something like Mailchimp rather than sending mass emails out using your own Outlook account is that Mailchimp enables tracking of your campaigns so you can see how many people are opening your emails and what they do then.

A great marketing automation platform

Mailchimp is the perfect marketing automation platform that can do many things, I can run the email marketing campaigns using this platform or simply I can run all my paid media campaigns and be able to get the details or streamline those activities using this platform.

Mailchimp can help you design, build, and optimize your email marketing to get the best ROI in your marketing program.

Mailchimp became a unicorn in the industry by offering a cheaper product, adding features much more quickly than their competitors, and giving customers the customizations they asked for. In a nutshell, they got closer to and understood small business owners better than their largest competitors ever could.

Benefits of using Constant Contact

Constant Contact offers a ton of useful features that allow marketers to create impressive emails, optimize contact management, segment contacts to improve engagement, and track and report on metrics to meet campaign goals.

*Packages have a monthly send limit of 24 times your total contacts and an overage fee of $0.002 per email.

Mailchimp offers simple marketing automation features

You have the option to split your audience with if/else rules, send different emails to different audiences, use time delays, tag and group your audience members, or even make subscribers repeat a journey.

Can Constant Contact send personalized emails? ›

Personalize your email by including your contact's name, city, or other detail you've collected from them. Adding contact details to your email, such as a first name, city, or state, lets you personalize the content for each contact and makes it look like you wrote the email just for them.

Connect with a Marketing Advisor to see how they can help you develop the right strategy for your business and get the most out of your Constant Contact experience. That's not how our mailing services work, as we don't have an email address that people can add to their safelists to receive your emails.

Email automation is built into Constant Contact. Simply click “Create,” then “Email Automation” to get started. Automated welcome emails reach new subscribers the second they sign up — at a moment when they're new to your list and want to hear from you.