Constant Contact Reviews & Ratings 2023 (2023)


What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a...

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Constant Contact Reviews & Ratings 2023 (1)

Popular Features

View all 20 features
  • Email deliverability reporting




  • List management




  • Dashboards




  • Standard reports




Reviewer Pros & Cons

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Video Reviews

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per month




per month

CRM Platform by SharpSpring



per month

Entry-level set up fee?

  • No setup fee

For the latest information on pricing, visit…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $9.99 per month
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Product Demos

Test drive Constant Contact with sample data and real use cases


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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

7.5Avg 8.0

  • 7.2

    WYSIWYG email editor



    (Video) Constant Contact Review 2022 📧 [Email Marketing Service]

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

  • 7.5

    Dynamic content



    Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

  • 7.6

    Ability to test dynamic content



    Users can test dynamic content prior to launching a campaign.

  • 7.2

    Landing pages



    Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

  • 6.9

    A/B testing



    Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

  • 8

    Mobile optimization



    Users can easily optimize emails and landing pages for mobile devices.

  • 8.6

    Email deliverability reporting



    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

  • 6.8

    Triggered drip sequences



    The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5Avg 7.6

  • 7.7




    Users can create, customize and share dashboards, which provide an overview of the most important metrics.

  • 7.5

    Standard reports



    The software offers pre-built reports with metrics standard to the category.

  • 7.4

    Custom reports



    Users can create custom reports.

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

7.8Avg 8.2

  • 8.2

    URL Validation



    This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

  • 7.9

    Link Tracking



    This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

  • 8.3

    Image Validation



    This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

  • 8

    Inbox Display



    This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

  • 7.9

    Email Accessibility Tools



    This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

  • 6.9

    Spelling and Grammar Check



    This feature checks emails for spelling and grammatical mistakes before they are sent out.

  • 7.3

    Spam Testing



    Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

  • 8.1

    Email Previews



    This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

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Product Details

  • About
  • Integrations
  • Competitors
  • Tech Details
  • Downloadables
  • FAQs

What is Constant Contact?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.

Constant Contact aims to help users:

- Grow their audiences
Build your list fast with landing pages, social media lead ads, and more.

- Deepen customer relationships
Connect with people where they are—via text, email, or social—all from one platform, to drive more engagement and results for your business.

- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.

- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.

Constant Contact Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: A/B testing
  • Supported: List management

Reporting & Analytics Features

  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Spelling and Grammar Check
  • Supported: Email Previews

Additional Features

  • Supported: SMS Marketing

Constant Contact Screenshots

Constant Contact Reviews & Ratings 2023 (2)Constant Contact Reviews & Ratings 2023 (3)Constant Contact Reviews & Ratings 2023 (4)Constant Contact Reviews & Ratings 2023 (5)Constant Contact Reviews & Ratings 2023 (6)

Constant Contact Videos

Deliver for your business with our Email Marketing tool.

Grow your audience with our List Growth tools.

Simplify your social media efforts with our Social Marketing tools.

Watch Own the smartphone with our SMS Marketing tool.

Constant Contact Competitors

Constant Contact Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Constant Contact starts at $9.99.

Mailchimp, ActiveCampaign, and Sendinblue are common alternatives for Constant Contact.

Reviewers rate Email deliverability reporting highest, with a score of 8.6.

The most common users of Constant Contact are from Small Businesses (1-50 employees).

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(1-25 of 109)

Popular Filters

Companies can't remove reviews or game the system. Here's why

October 06, 2022

Avoid Constant Contact

Verified User

Executive in Professional Services

Information Technology & Services Company, 1-10 employees

Score 1 out of 10

Vetted Review

Verified User

  • They've been around a while

  • Their interface is ok

  • Easy to sign up and enter your payment information

  • Impossible to cancel. You have to call a number and wait on hold FOR A LONG TIME.

  • Archaic compared to newer tools.

  • Bad support.

September 26, 2022

Constant Contact Review

Toni Roach

Marketing Manager

A. L. Cleaning Company (Consumer Services, 11-50 employees)

Score 1 out of 10

Vetted Review

Verified User

  • Frustrate Customers

  • Miscommunicate

  • Disappoint

  • Refunds

  • Customer Service

Bethany Phelps

Advancement Services Coordinator

Wichita Collegiate School (Education Management, 51-200 employees)

Score 9 out of 10

Vetted Review

Verified User

  • Tracks contacts who were sent, clicked, and opened each email.

  • Allows our teams to create lists and tags to keep constituents organized.

  • Provides colorful and attractive email templates.

  • It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.

  • I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.

Constant Contact Reviews & Ratings 2023 (17)

Jason Kelly

Data and Analytics Manager

American Institute for Economic Research (Think Tanks, 11-50 employees)

Score 4 out of 10

Vetted Review

Verified User

  • Constant Contact's email-creation UI is easy and powerful. This makes creating new emails and newsletters fast for even non-technical users. The user has many options to customize the email with images, buttons, links, and more.

  • Constant Contact is more than just a email sending service. Their other campaign types include event registration, surveys, and A/B tests. Each of these campaigns can add value to your company beyond just email.

  • Constant Contact offers many email templates to choose from. Whether you are looking to send a bulk newsletter or a more personal note, there will be template for you to work off of and further customize.

  • Constant Contact's list management UI is not the best. Selecting a list on the Contacts home page does not link you directly to the list, so refreshing the page means you have to re-select the list, which is a couple clicks away. This becomes troublesome when updating contacts in a separate tab and hoping to refresh the list page to see the results.

  • The UI of the Contact page is also not great. There is a confusion between lists and tags, and the data fields are not organized well.

  • The reporting features, while useful, lack customizability. More than surface level data analysis needs done with an import into Excel.

Verified User

Partner in Marketing

Marketing and Advertising Company, 1-10 employees

Score 7 out of 10

Vetted Review

Verified User

  • Rather easy to use

  • Simple instructions for using

  • Very responsive in its use

  • Customer service

  • "Free trials" that are actually free

  • Pricing

Verified User

Employee in Marketing

Investment Management Company, 11-50 employees

Score 10 out of 10

Vetted Review

Verified User

  • options for designing emails

  • variety of programs like event registrations and polls

  • Database management is really good

  • email templates need more in the wide format

  • pricing levels based on database numbers is not good.

  • customer service was a bit slow

Verified User

Employee in Marketing

Oil & Energy Company, 51-200 employees

Score 8 out of 10

(Video) Constant Contact Review | Best Email Marketing & Automation Tool

Vetted Review

Verified User

  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.

  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.

  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.

  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.

  • Reporting: sometimes, IT departments automatically open and click on all the links in emails, and those are sometimes reported as real opens and clicks. It's hard to tell.

  • Email builder: we use different software for creating emails, and then export them over to Constant Contact. There isn't a plethora of options and flexibility within their email builder.

  • Importing lists: it would be beneficial to us if we could somehow export from our Salesforce lists directly to Constant Contact. Instead, we need to export from Salesforce to Excel, and then import to Constant Contact.

Verified User

Analyst in Marketing

Insurance Company, 501-1000 employees

Score 8 out of 10

Vetted Review

Verified User

  • You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.

  • Easy to use for folks who are not tech savvy.

  • Very quick upload speed for contact lists when compared with other email marketing vendors.

  • Easy to customize contact lists.

  • Displays much more consistently across different email clients when compared with other email marketing vendors.

  • Drag and drop interface can be buggy. For example, when you drag in a component, sometimes the email template keeps scrolling, so you're not able to actually drop in the component.

  • Reporting is a bit confusing. There are 2 different ways to access reporting and I believe only one of them allowed you to view click rates for embedded links.

  • Limitations on the drag and drop interface. For example, you're not able to create a sidebar that spans the entire length of the email, which was a request from a client.

Verified User

Director in Marketing

Marketing & Advertising Company, 11-50 employees

Score 8 out of 10

Vetted Review

Verified User

  • Easily Design and create emails to send

  • Integrate with many different tools and systems

  • Easy to use interface and reporting

  • A/B testing

  • They are not a CRM but their contact management could use some improvements

  • Pricing could be more affordable

  • Would love to see better support when needed

May 30, 2021

CC for the Win

Constant Contact Reviews & Ratings 2023 (20)

Miranda Schirmer

Senior Account Specialist

JumpFly (Marketing & Advertising, 11-50 employees)

Score 9 out of 10

Vetted Review

Verified User

  • Cazoomi Salesforce integration is great.

  • Being able to have buckets of different contacts is appreciated.

  • The ability to easily edit the newsletter template is awesome.

  • Sometimes the UI isn't sticky and changes don't get saved.

Verified User

Director in Customer Service

Non-profit Organization Management Company, 1001-5000 employees

Score 8 out of 10

Vetted Review

Verified User

  • Ease of use

  • Customer Service

  • Customization features

  • Value for money

  • Embedding videos needs updating

  • Frequent glitches within building designs

Verified User

Strategist in Marketing

Marketing & Advertising Company, 11-50 employees

Score 9 out of 10

Vetted Review

Verified User

  • Constant Contact allows the users to send unlimited emails and just pay per list size.

  • The software does welcome emails pretty well and allows you to set up all sorts of automation.

  • The branded templates and starter templates are very useful and look good.

  • The interface is definitely a bit difficult to use and it takes some getting used to.

  • More customization and exporting of html would be awesome.

  • They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.

Constant Contact Reviews & Ratings 2023 (22)

Madison Sophia Bennett

Automation specialist

technetics (Mechanical Or Industrial Engineering, 10,001+ employees)

Score 10 out of 10

Vetted Review

Verified User

  • Contact metrics are very easy to manage

  • I can handle a large number of contacts

  • It is an excellent alternative for database administration

  • Sometimes the monitoring parameters are not the simplest

(Video) Constant Contact Review: See How This Powerful Tool Boosts Your Business!

Verified User

Professional in Marketing

Architecture & Planning Company, 501-1000 employees

Score 9 out of 10

Vetted Review

Verified User

  • Contact Database Management

  • Large Group and Sub-Group Email Messaging

  • Email Results and Metrics

  • Glitch in the email builder resets font to default if you backspace after a return

  • Certain functions (like RSVP) can be capture for free on other platforms, but not Constant Contact

  • Somewhat limited background selection options (but is improving)

Verified User

Account Manager in Information Technology

Information Technology & Services Company, 1-10 employees

Score 9 out of 10

Vetted Review

Verified User

  • Customer lists management

  • Scheduling email blasts with ease

  • Templating emails

  • I was pretty happy with it the way it is.

May 19, 2021

Easy to Use!

Verified User

Consultant in Marketing

Marketing & Advertising Company, 1-10 employees

Score 8 out of 10

Vetted Review

Verified User

  • Easy to use

  • Great for using a consistent template

  • Good reporting

  • The integration with Facebook could be better. The thumbnail that's autogenerated doesn't always look great.

Constant Contact Reviews & Ratings 2023 (23)

Casey Cleary (LION)

Senior Marketing Coordinator

Marketing Ninjas (Marketing and Advertising, 1-10 employees)

Score 7 out of 10

Vetted Review

Verified User

  • I didn't really think it was very user friendly

  • I prefer HubSpot

  • User experience needs some work

  • It doesn't have the same user friendly features that HubSpot has

  • I'd like to see a major update

Verified User

Director in Other

Non-profit Organization Management Company, 51-200 employees

Score 8 out of 10

Vetted Review

Verified User

  • Easily email to different groups

  • Strong data management

  • Pretty straight forward user interface

  • Some spacing issues on actual emails compared to on the preview screens

  • Runs slow compared to other services I've used for this

  • Not always as intuitive as it comes across from the beginning

Constant Contact Reviews & Ratings 2023 (24)

Colleen Kirk

Strategy and Innovation

Kelly Services (Human Resources, 10,001+ employees)

Score 8 out of 10

Vetted Review

Verified User

  • Automation of email campaigns

  • Ability for quick analysis of emails

  • Keep tailored templates that hold to the brand guidelines

  • Easy to use for the lower end user

  • Logs out frequently

  • Still seems to go to spam folder

  • Training options

    (Video) Constant Contact Overview - Top Features, Pros & Cons, and Alternatives

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Is Constant Contact legit? ›

Is Constant Contact legit? Constant Contact is a legit email marketing software for small businesses. It safely stores your customer data and offers a secure way to manage your subscribers.

How popular is Constant Contact? ›

In a popularity contest, Mailchimp wins hands-down with 69.84% of the email marketing market share. Constant Contact may be its top competitor, but its market share is only 5.74%.

What is a competitor for Constant Contact? ›

Comparing Prices of Constant Contact Alternatives

Sendinblue. ActiveCampaign. HubSpot Email Marketing. GetResponse.

Who is Constant Contact owned by? ›

In November 2015, Constant Contact was acquired for $1.1 billion by Endurance International.

Will Constant Contact send duplicates? ›

If you send an email to several lists and a contact appears on more than one of them, we automatically prevent them from receiving duplicate copies of your email. We also have safeguards in place to prevent you from adding duplicate email addresses to your account when you add or import contacts.

Is Constant Contact hard to use? ›

Constant Contact is easy to use, making it a good option for both experienced and novice email marketers. As you can quickly create campaigns, it is also suitable for users without much experience using email marketing software.

What's the difference between Mailchimp and Constant Contact? ›

Re-engagement emails: Mailchimp offers Customer Re-engagement Emails, while Constant Contact allows you to identify and target unengaged contacts with segmentation.

Can you cancel Constant Contact anytime? ›

If you've canceled within Constant Contact's 30-day money-back guarantee period, your account will be closed immediately. If you've canceled after 30 days, then the account will run until the cancellation date stated in your confirmation email, which is usually your next billing date.

Does Constant Contact work with Gmail? ›

How to connect Constant Contact + Gmail. Zapier lets you send info between Constant Contact and Gmail automatically—no code required. Triggers when a new contact is added to your account. automatically do this!

Can you automate emails in Constant Contact? ›

Email automation is built into Constant Contact. Simply click “Create,” then “Email Automation” to get started. Automated welcome emails reach new subscribers the second they sign up — at a moment when they're new to your list and want to hear from you.

How many contacts do you get with Constant Contact? ›

Although there is no limit, it's always important to keep in mind we do charge based on the amount of active contacts in your account. So as your contact levels increase, so will your monthly charge.

Can Constant Contact be used as a CRM? ›

marketing tools specifically designed for small-to-medium size businesses (SMBs). Constant Contact and Pipeliner CRM combine to bring automatic synchronization between your email marketing and your CRM. By using these two apps together, you'll save time, money, and create more targeted marketing and sales campaigns.

Can you use Constant Contact with godaddy? ›

Solution: When you copy and paste the Hostname that Constant Contact generates, it includes your domain name in that text. That part needs to be deleted before you paste the text into the TXT file on Godaddy. It worked immediately after leaving that part out. Solved it!

Does Constant Contact allow CBD? ›

Email marketing for CBD brands

Beware, some email companies do not work with CBD businesses: Mailchimp. Constant Contact.

Does Constant Contact have translation? ›

Constant Contact allows for the following language choices: Danish. Dutch. English.

Does Constant Contact require double opt? ›

Make your new contacts confirm that they want to be part of your contact list by including a checkbox in your WordPress form. Asking your new sign-ups to confirm their interest with a "double opt-in" isn't required, but it's the strictest way to obtain consent to send your emails.

Can someone resubscribe to Constant Contact? ›

Unsubscribed contacts can resubscribe themselves by clicking a link in any Constant Contact emails they've retained, or by using the account owners sign-up form.

How do I stop my contacts from duplicating? ›

To disable the auto-sync, tap the toggle next to Automatically back up & sync device contacts to the Off position (grey or white). To enable the auto-sync, tap the toggle next to Automatically back up & sync device contacts to the On position (blue or green).

Is it bad to wear daily contacts longer? ›

Don't Overwear Your Daily Disposable Lenses

Wearing contact lenses for an excessive amount of time will reduce the amount of oxygen your eyes receive which might cause complications to your eyes. Besides, lack of rest can swallow your eyes leading to abrasion and even bacterial infection.

What are the benefits of using Constant Contact? ›

One of the benefits of using an email marketing provider like Constant Contact is that you have access to professionally-designed email templates. These templates are designed to make it quick and easy to get your message out to your audience and ensure you look professional when it lands in the inbox.

What's the longest you can wear daily contacts? ›

Daily disposable lenses are worn for one day only. They aren't designed to be resistant to germs, bacteria, or other buildup that collects on the lens throughout the day.

Is Constant Contact good for email marketing? ›

Constant Contact is our pick for the best email marketing service for small businesses. It has everything a small business needs to create effective campaigns, including affordable plans and easy-to-use tools.

Can I use Constant Contact for free? ›

For starters, Constant Contact doesn't have a free plan (it offers a 60-day free trial, regardless of the number of subscribers or emails sent).

How long does Constant Contact take to send? ›

Performance is good - If your email's spam complaints and bounce rates are within Constant Contact's guidelines, Constant Contact generally releases the email to everyone on your list within 24 to 48 hours.

What is the purpose of Constant Contact? ›

Constant Contact aims to help users: - Grow their audiences Build a list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Create professional emails, segment the list and automate messages to drive more engagement and sales for a business.

How many emails can Constant Contact send at once? ›

Create and send emails

During your trial, you have 60 days to create campaigns and test them out with up to 100 email sends total (an email sent to one unique contact = one send, so an email sent to 10 contacts = 10 sends).

How many emails can you send per day with Constant Contact? ›

There isn't a daily send limit, it would just be a matter of your emails being interrupted if they receive too many spam reports and/or unsubscribes when sent out. If you're still on a trial account, your cap is 100 emails until you have a paid account (Email or Email Plus).

What is the best free contact management software? ›

  • The Best Free CRMs of 2023.
  • Zoho CRM.
  • EngageBay.
  • Insightly.
  • Freshsales.
  • HubSpot.
  • Bitrix24.
Feb 13, 2023

Will Constant Contact remove duplicates? ›

Thank you for reaching out to us through the Community. Our system will automatically dedupe the lists if the same contacts are spread over multiple lists. Also, any contact that unsubscribes will automatically be removed from all lists and will be placed within the Unsubscribed status.

Can you send texts through Constant Contact? ›

At Constant Contact, we make it easy for you to send text messages only to contacts that truly want to receive them.

What is the best time to schedule a Constant Contact? ›

According to data from Constant Contact, the best time for financial advisors to send their emails is on Monday at 6 pm (local time). Messages sent around this time showed to have the best average open rates. This is likely due to subscribers being refreshed and engaged after the weekend.

How many businesses use Constant Contact? ›

We have data on 142,090 companies that use Constant Contact. The companies using Constant Contact are most often found in United States and in the Nonprofit Organization Management industry. Constant Contact is most often used by companies with 1-10 employees and 1M-10M dollars in revenue.

What is a good open rate for email? ›

What is a good open rate for email? A good email open rate should be between 17-28%, depending on the industry you're in. While knowing these numbers is a great starting point, it's worth it to look into your specific industry averages and compare your metrics with those in your specific industry.


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