Overview
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a...
Read moreRecent Reviews
Avoid Constant Contact
1 out of 10
October 06, 2022
Email and sms marketing tool.
Constant Contact Review
1 out of 10
September 26, 2022
Constant Contact Helps You Stay Connected
We use constant contact to communicate with all of our constituents on a regular basis. Each of our divisions uses the platform to update …
Constant Contact is a great product for small businesses
Constant Contact is being used as our primary marketing email sending and list storage service. We also use it to for event registration …
Good, But May Not Be The Best Option
We used Constant Contact for several of our clients to deliver electronic emails. We did experience some difficulties with the product. …
The shallow end of the email marketing pool
10 out of 10
March 31, 2022
I used it as the main database management tool, while also using it for our email marketing campaigns and email analytics. I took over …
Love the Segmentation Tool!
8 out of 10
February 09, 2022
We predominantly use Constant Contact for our mass emailing campaigns. The product allows us to reach more people than other products on …
Very intuitive interface that satisfies most email marketing needs.
8 out of 10
November 16, 2021
We used Constant Contact in our Marketing department for email marketing and sales campaigns. Our Account Management department also used …
Constant Contact - Great for Beginners
Constant Contact is primarily used for mass email communications for a number of clients that I have worked with for marketing efforts. In …
Constant Contact has been great for our after school program. We are able to communicate with families better during Covid-19!
Constant Contact is utilized by our Program Administrative Assistants. We utilize Constant Contact to send out community resources to the …
Really strong ESP tool
We used Constant Contact to send our newsletters as well as segmented emails. We would create lists of audiences and import them into CC …
CC for the Win
We use Constant Contact to send out monthly newsletters to groups of clients, past clients, and prospective clients. It helps keep us in …
Helps me reach my clients easily
At my organization we use Constant Contact nearly everyday to interact with our customers and members. By easily creating emails and …
Email marketing is more convenient with Constant Contact.
Constant Contact is a very important tool within my department for the different kind of email campaigns we run.
Our use of Constant …
A solid email marketing program
We have used Constant Contact for quite a bit for both our B2C list as well as our B2B list for media contacts that we would send our …
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Top Rated
2022
Popular Features
View all 20 featuresEmail deliverability reporting
(136)
8.6
86%
List management
(92)
8.0
80%
Dashboards
(88)
7.7
77%
Standard reports
(89)
7.5
75%
Reviewer Pros & Cons
View all pros & consVideo Reviews
Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Constant Contact, and make your voice heard!
Pricing
View all pricingCore
$9.99
Cloud
per month
Plus
$45.00
Cloud
per month
CRM Platform by SharpSpring
$449.00
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.constantcontact.com/pricing…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $9.99 per month
Product Demos
Test drive Constant Contact with sample data and real use cases
TestBox
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns and track results.
7.5Avg 8.0
7.2
WYSIWYG email editor
(83)
Ratings
(Video) Constant Contact Review 2022 📧 [Email Marketing Service]Users can create html emails through a drag-and-drop interface, without html coding knowledge.
7.5
Dynamic content
(83)
Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
7.6
Ability to test dynamic content
(82)
Ratings
Users can test dynamic content prior to launching a campaign.
7.2
Landing pages
(56)
Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
6.9
A/B testing
(53)
Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
8
Mobile optimization
(86)
Ratings
Users can easily optimize emails and landing pages for mobile devices.
8.6
Email deliverability reporting
(136)
Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
8
List management
(92)
Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
6.8
Triggered drip sequences
(48)
Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
7.5Avg 7.6
7.7
Dashboards
(88)
Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
7.5
Standard reports
(89)
Ratings
The software offers pre-built reports with metrics standard to the category.
7.4
Custom reports
(58)
Ratings
Users can create custom reports.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
7.8Avg 8.2
8.2
URL Validation
(31)
Ratings
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
7.9
Link Tracking
(34)
Ratings
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
8.3
Image Validation
(32)
Ratings
This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.
8
Inbox Display
(35)
Ratings
This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.
7.9
Email Accessibility Tools
(28)
Ratings
This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.
6.9
Spelling and Grammar Check
(33)
Ratings
This feature checks emails for spelling and grammatical mistakes before they are sent out.
7.3
Spam Testing
(26)
Ratings
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
8.1
Email Previews
(42)
Ratings
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Constant Contact?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.
Constant Contact aims to help users:
- Grow their audiences
Build your list fast with landing pages, social media lead ads, and more.
- Deepen customer relationships
Connect with people where they are—via text, email, or social—all from one platform, to drive more engagement and results for your business.
- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.
- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.
Constant Contact Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: A/B testing
- Supported: List management
Reporting & Analytics Features
- Supported: Standard reports
Pre-Send Testing Features
- Supported: Spelling and Grammar Check
- Supported: Email Previews
Additional Features
- Supported: SMS Marketing
Constant Contact Screenshots
Constant Contact Videos
Deliver for your business with our Email Marketing tool.
Grow your audience with our List Growth tools.
Simplify your social media efforts with our Social Marketing tools.
Constant Contact Integrations
- Shopify
- Stripe
- WooCommerce
- Canva
- Vimeo
- Google Ads
- WordPress
- Eventbrite
- Zapier
- BigCommerce
- MINDBODY
- Facebook Ads
- Salesforce
- Etsy
Constant Contact Competitors
Constant Contact Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Constant Contact Downloadables
- Getting started with SMS text message marketing? Use this checklist to see if your SMS campaign is the best it can be, and soon these best practices will be second nature.
- The Download - Making Sense of Online Marketing
- Online Marketing Checklist
- Designing the Perfect Email Newsletter
- How to Put Your Marketing on Autopilot with Email Automation
- The Power of Relationships
Frequently Asked Questions
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
Constant Contact starts at $9.99.
Mailchimp, ActiveCampaign, and Sendinblue are common alternatives for Constant Contact.
Reviewers rate Email deliverability reporting highest, with a score of 8.6.
The most common users of Constant Contact are from Small Businesses (1-50 employees).
Comparisons
View all alternativesCompare with
Reviews and Ratings
(
785
)
Attribute Ratings
Reviews
(1-25 of 109)
- Popular Filters
Companies can't remove reviews or game the system. Here's why
October 06, 2022
Avoid Constant Contact
Verified User
Executive in Professional Services
Information Technology & Services Company, 1-10 employees
Score 1 out of 10
Vetted Review
Verified User
They've been around a while
Their interface is ok
Easy to sign up and enter your payment information
Impossible to cancel. You have to call a number and wait on hold FOR A LONG TIME.
Archaic compared to newer tools.
Bad support.
September 26, 2022
Constant Contact Review
Score 1 out of 10
Vetted Review
Verified User
Frustrate Customers
Miscommunicate
Disappoint
Refunds
Customer Service
July 24, 2022
Constant Contact Helps You Stay Connected
Advancement Services Coordinator
Wichita Collegiate School (Education Management, 51-200 employees)
Tracks contacts who were sent, clicked, and opened each email.
Allows our teams to create lists and tags to keep constituents organized.
Provides colorful and attractive email templates.
It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
Data and Analytics Manager
American Institute for Economic Research (Think Tanks, 11-50 employees)
Constant Contact's email-creation UI is easy and powerful. This makes creating new emails and newsletters fast for even non-technical users. The user has many options to customize the email with images, buttons, links, and more.
Constant Contact is more than just a email sending service. Their other campaign types include event registration, surveys, and A/B tests. Each of these campaigns can add value to your company beyond just email.
Constant Contact offers many email templates to choose from. Whether you are looking to send a bulk newsletter or a more personal note, there will be template for you to work off of and further customize.
Constant Contact's list management UI is not the best. Selecting a list on the Contacts home page does not link you directly to the list, so refreshing the page means you have to re-select the list, which is a couple clicks away. This becomes troublesome when updating contacts in a separate tab and hoping to refresh the list page to see the results.
The UI of the Contact page is also not great. There is a confusion between lists and tags, and the data fields are not organized well.
The reporting features, while useful, lack customizability. More than surface level data analysis needs done with an import into Excel.
June 17, 2022
Good, But May Not Be The Best Option
Verified User
Partner in Marketing
Marketing and Advertising Company, 1-10 employees
Rather easy to use
Simple instructions for using
Very responsive in its use
Customer service
"Free trials" that are actually free
Pricing
March 31, 2022
The shallow end of the email marketing pool
Verified User
Employee in Marketing
Investment Management Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
options for designing emails
variety of programs like event registrations and polls
Database management is really good
email templates need more in the wide format
pricing levels based on database numbers is not good.
customer service was a bit slow
February 09, 2022
Love the Segmentation Tool!
Verified User
Employee in Marketing
Oil & Energy Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
Reporting: sometimes, IT departments automatically open and click on all the links in emails, and those are sometimes reported as real opens and clicks. It's hard to tell.
Email builder: we use different software for creating emails, and then export them over to Constant Contact. There isn't a plethora of options and flexibility within their email builder.
Importing lists: it would be beneficial to us if we could somehow export from our Salesforce lists directly to Constant Contact. Instead, we need to export from Salesforce to Excel, and then import to Constant Contact.
November 16, 2021
Very intuitive interface that satisfies most email marketing needs.
Verified User
Analyst in Marketing
Insurance Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
Easy to use for folks who are not tech savvy.
Very quick upload speed for contact lists when compared with other email marketing vendors.
Easy to customize contact lists.
Displays much more consistently across different email clients when compared with other email marketing vendors.
Drag and drop interface can be buggy. For example, when you drag in a component, sometimes the email template keeps scrolling, so you're not able to actually drop in the component.
Reporting is a bit confusing. There are 2 different ways to access reporting and I believe only one of them allowed you to view click rates for embedded links.
Limitations on the drag and drop interface. For example, you're not able to create a sidebar that spans the entire length of the email, which was a request from a client.
November 09, 2021
Constant Contact - Great for Beginners
Mass email
CRM utilization
Testing
Interface/UI
Customer service
Templates
Public Grants Coordinator
Wings for Kids (Non-profit Organization Management, 11-50 employees)
Allows you to send out mass emails.
Allows you to customize templates.
Allows you to send out surveys.
I have no suggestions.
June 01, 2021
Really strong ESP tool
Verified User
Director in Marketing
Marketing & Advertising Company, 11-50 employees
Easily Design and create emails to send
Integrate with many different tools and systems
Easy to use interface and reporting
A/B testing
They are not a CRM but their contact management could use some improvements
Pricing could be more affordable
Would love to see better support when needed
May 30, 2021
CC for the Win
Cazoomi Salesforce integration is great.
Being able to have buckets of different contacts is appreciated.
The ability to easily edit the newsletter template is awesome.
Sometimes the UI isn't sticky and changes don't get saved.
May 28, 2021
Helps me reach my clients easily
Verified User
Director in Customer Service
Non-profit Organization Management Company, 1001-5000 employees
Ease of use
Customer Service
Customization features
Value for money
Embedding videos needs updating
Frequent glitches within building designs
Drag and drop email editor.
Contact list management
Email Automation
User interface should be more intuitive. As an example, it took me a while to figure out the social media posting widget.
The need for better integration with 3rd party software tools.
May 21, 2021
A solid email marketing program
Verified User
Strategist in Marketing
Marketing & Advertising Company, 11-50 employees
Constant Contact allows the users to send unlimited emails and just pay per list size.
The software does welcome emails pretty well and allows you to set up all sorts of automation.
The branded templates and starter templates are very useful and look good.
The interface is definitely a bit difficult to use and it takes some getting used to.
More customization and exporting of html would be awesome.
They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.
Automation specialist
technetics (Mechanical Or Industrial Engineering, 10,001+ employees)
Contact metrics are very easy to manage
I can handle a large number of contacts
It is an excellent alternative for database administration
Sometimes the monitoring parameters are not the simplest
Verified User
Professional in Marketing
Architecture & Planning Company, 501-1000 employees
Contact Database Management
Large Group and Sub-Group Email Messaging
Email Results and Metrics
Glitch in the email builder resets font to default if you backspace after a return
Certain functions (like RSVP) can be capture for free on other platforms, but not Constant Contact
Somewhat limited background selection options (but is improving)
May 19, 2021
Simple Email Management for Any User
Verified User
Account Manager in Information Technology
Information Technology & Services Company, 1-10 employees
Customer lists management
Scheduling email blasts with ease
Templating emails
I was pretty happy with it the way it is.
May 19, 2021
Great tool for email marketing
Verified User
Manager in Other
Higher Education Company, 5001-10,000 employees
Cost Effective
User Friendly
Less learning curve
Integration
Costly
User management
May 19, 2021
Easy to Use!
Verified User
Consultant in Marketing
Marketing & Advertising Company, 1-10 employees
Easy to use
Great for using a consistent template
Good reporting
The integration with Facebook could be better. The thumbnail that's autogenerated doesn't always look great.
Verified User
Partner in Marketing
Marketing and Advertising Company, 10,001+ employees
Polished Look
Streamlined Functionality
Consistent Look across Users
Design elements
Drag and Drop
Learning curve
May 19, 2021
Constant Contact Needs Some Work
Senior Marketing Coordinator
Marketing Ninjas (Marketing and Advertising, 1-10 employees)
I didn't really think it was very user friendly
I prefer HubSpot
User experience needs some work
It doesn't have the same user friendly features that HubSpot has
I'd like to see a major update
May 19, 2021
Easy to Use and Operate
Verified User
Director in Other
Non-profit Organization Management Company, 51-200 employees
Easily email to different groups
Strong data management
Pretty straight forward user interface
Some spacing issues on actual emails compared to on the preview screens
Runs slow compared to other services I've used for this
Not always as intuitive as it comes across from the beginning
May 19, 2021
Constant Contact is our mass message go to!
Ease of start up
Ease of transfer of contacts
The ability to track who opens the messages
We have had no issues within the way we use it
May 19, 2021
Great for de-centralized and local marketing
Automation of email campaigns
Ability for quick analysis of emails
Keep tailored templates that hold to the brand guidelines
Easy to use for the lower end user
Logs out frequently
Still seems to go to spam folder
Training options
(Video) Constant Contact Overview - Top Features, Pros & Cons, and Alternatives
FAQs
Is Constant Contact legit? ›
Is Constant Contact legit? Constant Contact is a legit email marketing software for small businesses. It safely stores your customer data and offers a secure way to manage your subscribers.
How popular is Constant Contact? ›In a popularity contest, Mailchimp wins hands-down with 69.84% of the email marketing market share. Constant Contact may be its top competitor, but its market share is only 5.74%.
What is a competitor for Constant Contact? ›Comparing Prices of Constant Contact Alternatives
Sendinblue. ActiveCampaign. HubSpot Email Marketing. GetResponse.
In November 2015, Constant Contact was acquired for $1.1 billion by Endurance International.
Will Constant Contact send duplicates? ›If you send an email to several lists and a contact appears on more than one of them, we automatically prevent them from receiving duplicate copies of your email. We also have safeguards in place to prevent you from adding duplicate email addresses to your account when you add or import contacts.
Is Constant Contact hard to use? ›Constant Contact is easy to use, making it a good option for both experienced and novice email marketers. As you can quickly create campaigns, it is also suitable for users without much experience using email marketing software.
What's the difference between Mailchimp and Constant Contact? ›Re-engagement emails: Mailchimp offers Customer Re-engagement Emails, while Constant Contact allows you to identify and target unengaged contacts with segmentation.
Can you cancel Constant Contact anytime? ›If you've canceled within Constant Contact's 30-day money-back guarantee period, your account will be closed immediately. If you've canceled after 30 days, then the account will run until the cancellation date stated in your confirmation email, which is usually your next billing date.
Does Constant Contact work with Gmail? ›How to connect Constant Contact + Gmail. Zapier lets you send info between Constant Contact and Gmail automatically—no code required. Triggers when a new contact is added to your account. automatically do this!
Can you automate emails in Constant Contact? ›Email automation is built into Constant Contact. Simply click “Create,” then “Email Automation” to get started. Automated welcome emails reach new subscribers the second they sign up — at a moment when they're new to your list and want to hear from you.
How many contacts do you get with Constant Contact? ›
Although there is no limit, it's always important to keep in mind we do charge based on the amount of active contacts in your account. So as your contact levels increase, so will your monthly charge.
Can Constant Contact be used as a CRM? ›marketing tools specifically designed for small-to-medium size businesses (SMBs). Constant Contact and Pipeliner CRM combine to bring automatic synchronization between your email marketing and your CRM. By using these two apps together, you'll save time, money, and create more targeted marketing and sales campaigns.
Can you use Constant Contact with godaddy? ›Solution: When you copy and paste the Hostname that Constant Contact generates, it includes your domain name in that text. That part needs to be deleted before you paste the text into the TXT file on Godaddy. It worked immediately after leaving that part out. Solved it!
Does Constant Contact allow CBD? ›Email marketing for CBD brands
Beware, some email companies do not work with CBD businesses: Mailchimp. Constant Contact.
Constant Contact allows for the following language choices: Danish. Dutch. English.
Does Constant Contact require double opt? ›Make your new contacts confirm that they want to be part of your contact list by including a checkbox in your WordPress form. Asking your new sign-ups to confirm their interest with a "double opt-in" isn't required, but it's the strictest way to obtain consent to send your emails.
Can someone resubscribe to Constant Contact? ›Unsubscribed contacts can resubscribe themselves by clicking a link in any Constant Contact emails they've retained, or by using the account owners sign-up form.
How do I stop my contacts from duplicating? ›To disable the auto-sync, tap the toggle next to Automatically back up & sync device contacts to the Off position (grey or white). To enable the auto-sync, tap the toggle next to Automatically back up & sync device contacts to the On position (blue or green).
Is it bad to wear daily contacts longer? ›Don't Overwear Your Daily Disposable Lenses
Wearing contact lenses for an excessive amount of time will reduce the amount of oxygen your eyes receive which might cause complications to your eyes. Besides, lack of rest can swallow your eyes leading to abrasion and even bacterial infection.
One of the benefits of using an email marketing provider like Constant Contact is that you have access to professionally-designed email templates. These templates are designed to make it quick and easy to get your message out to your audience and ensure you look professional when it lands in the inbox.
What's the longest you can wear daily contacts? ›
Daily disposable lenses are worn for one day only. They aren't designed to be resistant to germs, bacteria, or other buildup that collects on the lens throughout the day.
Is Constant Contact good for email marketing? ›Constant Contact is our pick for the best email marketing service for small businesses. It has everything a small business needs to create effective campaigns, including affordable plans and easy-to-use tools.
Can I use Constant Contact for free? ›For starters, Constant Contact doesn't have a free plan (it offers a 60-day free trial, regardless of the number of subscribers or emails sent).
How long does Constant Contact take to send? ›Performance is good - If your email's spam complaints and bounce rates are within Constant Contact's guidelines, Constant Contact generally releases the email to everyone on your list within 24 to 48 hours.
What is the purpose of Constant Contact? ›Constant Contact aims to help users: - Grow their audiences Build a list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Create professional emails, segment the list and automate messages to drive more engagement and sales for a business.
How many emails can Constant Contact send at once? ›Create and send emails
During your trial, you have 60 days to create campaigns and test them out with up to 100 email sends total (an email sent to one unique contact = one send, so an email sent to 10 contacts = 10 sends).
There isn't a daily send limit, it would just be a matter of your emails being interrupted if they receive too many spam reports and/or unsubscribes when sent out. If you're still on a trial account, your cap is 100 emails until you have a paid account (Email or Email Plus).
What is the best free contact management software? ›- The Best Free CRMs of 2023.
- Zoho CRM.
- monday.com.
- EngageBay.
- Insightly.
- Freshsales.
- HubSpot.
- Bitrix24.
Thank you for reaching out to us through the Community. Our system will automatically dedupe the lists if the same contacts are spread over multiple lists. Also, any contact that unsubscribes will automatically be removed from all lists and will be placed within the Unsubscribed status.
Can you send texts through Constant Contact? ›At Constant Contact, we make it easy for you to send text messages only to contacts that truly want to receive them.
What is the best time to schedule a Constant Contact? ›
According to data from Constant Contact, the best time for financial advisors to send their emails is on Monday at 6 pm (local time). Messages sent around this time showed to have the best average open rates. This is likely due to subscribers being refreshed and engaged after the weekend.
How many businesses use Constant Contact? ›We have data on 142,090 companies that use Constant Contact. The companies using Constant Contact are most often found in United States and in the Nonprofit Organization Management industry. Constant Contact is most often used by companies with 1-10 employees and 1M-10M dollars in revenue.
What is a good open rate for email? ›What is a good open rate for email? A good email open rate should be between 17-28%, depending on the industry you're in. While knowing these numbers is a great starting point, it's worth it to look into your specific industry averages and compare your metrics with those in your specific industry.