Email Domain Reputation: Are your emails going to spam? (2022)

Has your average email open rate taken a nosedive recently? There’s a good chance your content is not to blame. If you've started to wonder, "is my email going to spam?", you’re on the right track. Your real problem is probably not content, it's more likely poor email domain reputation causing poor email deliverability.

Did you know that 21% of legitimate marketing emails never make it to the inbox? For senders with the lowest email sender reputation scores, less than 1% of their email gets delivered! So how do you improve your email domain reputation? How do you make sure YOUR emails aren’t the ones that end up in SPAM? Let's find out.

In this article, we’ll first look at what tools you can use to diagnose a domain reputation issue and then how you can fix your issue with emails going to spam. For a deeper dive into why emails go to spam, check out our post: How Spam Filters Work (and how to stop emails going to spam).

Tools to check your email domain reputation

Google Postmaster Tools - Setting up Google Postmaster Tools is highly recommended for anyone who is serious about email marketing. It allows you to see exactly where you stand with the world’s largest email inbox provider on metrics like spam rate, email domain reputation and authenticated traffic.

The only downside of Google Postmaster tools is it does require your to verify ownership of your domain to see your data.

SenderScore.org - Sender Score by Return Path is probably the best known service that tracks email sender reputations. The reputation of your email sending IP’s are scored on a scale of 0 to 100 based on data from Return Paths Reputation Network.

According to Return Path: “senders scoring 91-100 (the best possible reputation score) saw 92 percent of their messages delivered to the inbox.” “For senders scoring 70 or below, only a small fraction of messages were actually delivered.”

Talos Intelligence - Produced by Cisco, Talos Intelligence ranks email senders from Good, Neutral to Poor. A Good ranking means there is minimal malicious or threatening traffic coming from your IP.

Reputation Authority - WatchGuard provides email protection and security against most known web threats. Reputation Authority also monitors IP reputation and will score your domain or IP from 1-100.

Barracuda Central - Barracuda Networks has a system called the Barracuda Reputation System that keeps a record of IP Address histories for both spammers and good senders. Using their lookup feature, you can check your domain reputation with real-time results. They will provide ratings of either “good” or “poor.”

TrustedSource - A service run by McAfee, TrustedSource provides a sender reputation score similar to the other tools.

Deliverability Audit - If you're a HubSpot user, you can detect signals of HubSpot deliverability issues by tracking open/click rates across email providers using the free Deliverability Audit tool.

A simpler way to test email domain reputation

While not very scientific, an easy way to get an idea of where you stand with different email providers is to sign up for your own emails with a new email address. I recently ran an experiment where I subscribed to the email lists of several dozen companies using several different personal email addresses to see where their emails would land.

While some companies’ welcome emails made it to my inbox or promotions, many went directly to spam. Keep in mind, these are welcome emails from well known companies, and their first email went straight to my spam folder. Not a great start.

I knew from prior research that all these companies use the same well-respected marketing automation platform for email delivery and that none of them had a dedicated sending IP. This means the results I was seeing were likely due to domain, not IP reputation.

(Video) How to Manage and Fix Your Domain Reputation in 2022 - Never go to spam again

Why do emails go to spam?

Despite me explicitly requesting to be added to these companies’ email lists, Gmail’s spam filter had determined I was not going to miss emails from these brands if they put them in spam instead of my inbox. That's not a great place to be as a brand or marketer!

So why is gmail classifying these emails as spam? The message they tag spam with makes it pretty clear:

“Why is this message in spam? It is similar to messages that were identified as spam in the past.”

Email Domain Reputation: Are your emails going to spam? (1)

In the case of the message above, this was a legitimate transactional message from a new subscription service I had just joined. I had to dig it out of my spam folder because the companies email domain reputation was so poor that even their payment receipts end up in spam.

So how can you tell if your emails are actually being delivered?

You're probably wondering now, are MY emails going to spam?

Unfortunately, knowing if your companies emails are going to spam is more complicated than looking at the delivery rate in your marketing automation platform. An email can be “successfully delivered” to spam.

There’s a big difference between the “delivery rate” report in most email marketing programs and “email deliverability.” The delivery rate essentially is the number of emails that made it to the digital post office. I’ve seen many brands that have reported email delivery rates of 99%+ but still see their welcome emails to new subscribers going to spam.

So how can you tell if your domain reputation is causing emails to end up in spam?

Low Active Audience

Your active audience is the number of unique people that engaged with your email program in a given period.

Not all open rates are created equal. Let’s say for example you send blog updates five times a month, and have a 20% open rate. Is that a healthy number? It depends.

Was it the same 20% of people opening every email? Or did each group of 20% open one email? If so, your active audience chart in Seventh Sense would look like this:Email Domain Reputation: Are your emails going to spam? (2)

If its a different 20% of people opening your emails most of the time, then 20% is actually not a bad open rate.

Your subscribers are active, they are just not interested in, or maybe not seeing all of your content due to when it lands in their inbox. In that case your active audience would look more like this:Email Domain Reputation: Are your emails going to spam? (3)

The most likely scenario is some combination of the two - some people open every email, some people open a few, and some never open any of your emails.

(Video) How To Avoid Emails Going To Spam // How To Improve Email Deliverability

The issue is those people who rarely, or never open emails. These are your “Inactive” and “Passive” subscribers. They can take a huge toll on your deliverability over time if you continue to email them at the same cadence as others. We’ll get into this more later.

Lower than average email open rates

The first sign of a deliverability problem is usually low/declining open rates - often with click rates that remain steady.

Open rate is an imperfect metric, but it's fair to say that if your open rate is significantly below the average for your industry, you likely have an email deliverability problem. While it’s true, poor quality content, seasonality and many other factors can influence open rates for business email, a longer term downward trend usually indicates a problem.

Open rates vary by industry. Take a look at the chart below that shows average email open rates by industry to see how you stack up.

Email Domain Reputation: Are your emails going to spam? (4)

The average email open rate across all industries is 22.86%. A 2%, 4% or even 10% open rate is below average in any industry. If your open rate is this low, you likely have a deliverability issue.

So how can you make sure your domain reputation stay health and emails don't land in spam?

Tip #1 - Don’t use a purchased list

In a perfect world, your list would be made of active, engaged fans of your brand. Every one of them would have personally requested to receive your emails and regularly engage with your brand.

Let's be real though, building an opted-in email list is hard, so many email marketers try to take short cuts. One of the most common is buying a third party email list. This mistake can quickly lead to a tarnished email domain reputation that can take months to recover.

The quality of the email list is very important in email deliverability. Email providers look at a number of factors when deciding where to put your emails: engagement, bounce rate, and unsubscribe rate are a few of the key ones.

The low-quality addresses on a bought list can end up hurting your chances of landing in the inbox for ANYONE who’s on your email list. Let's take a look at why this happens.

Your emails will be unsolicited.

If you didn’t build the list yourself, the recipients have no idea who you are. There’s a high chance that they will see your email as spam and mark it as so. With an increase in spam complaints, your domain reputation will decrease. Pretty soon providers may automatically send your emails directly to spam.

In addition, sending unsolicited emails is illegal in many countries. If you’re not careful, you may open your company up to significant legal liabilities.

The email addresses might not be valid

You can never be sure of the quality of email addresses you didn’t acquire yourself.

With a purchased email list, the incentive is often quantity over quality. Even if the emails are valid, people switch jobs, companies switch email address formats and change names.

(Video) Improve Email Sender Reputation & Prevent Emails from Going to Spam

Despite their best efforts, most data brokers aren’t able to keep their lists 100% up to date. This means you will likely get hard bounces every time you add emails to your list. If your bounce rate spikes, your deliverability will suffer.

The odds are against you

To summarize, purchased email lists can be filled with out-of-date, or even spam trap email addresses. Even if the list is 100% valid email addresses, these people didn’t ask to be emailed by your brand. They’re not very likely to open your emails, and if they do, the are likely to be put off that they are receiving an unsolicited email.

Tip #2 - Healthy email list = Healthy domain reputation

Building a strong domain reputation takes time and there really is no easy shortcut. Yes, sending from an IP address with a low reputation is sure to drop your deliverability. However, using a clean IP is no guarantee of high deliverability if your domain reputation is poor.

Going back to the little experiment that I described earlier in this post, there was one common thread I noticed between the senders with the poorest deliverability in the pack. They all sent a LOT of emails. Even though I hadn’t opened a single message, the emails just kept coming.

Be relevant

Recipients that personally opted in to join your mailing list are interested in your brand or service. Provide them with high-quality and relevant content.

By gathering data on where your prospects heard about your brand, and which of your content they have engaged with, you can segment your audience so each person receives content that is relevant to their interests.

Badly-coded emails can get filtered out by ESPs. Even if your email makes it past ESP filters, a poorly designed email may make your readers more likely to mark it as spam if it renders poorly. Poor email formatting can give a poor impression, leading to lower engagement, and a lower domain reputation.

If in doubt, in most cases a plain text email will perform better and make it through spam filters easier than a poorly formatted one.

Stay complaint-free

Spam complaints are one of the quickest ways to tarnish your email domain reputation.

Good marketing automation platforms may not even let you send emails if your complaint rate gets too high. HubSpot for example will revoke email sending for accounts with a complaint rate higher than .1%, just 1 in 1000.

Stay consistent

Sending inconsistent volumes of email over time can be viewed as suspicious by ESP’s. Try to keep to a consistent email sending schedule and send volume to stay in good graces with inbox providers.

Stay out of spam traps

Email service providers (ESP’s) and anti-spam groups use fake, or abandoned email addresses as a way to “trap” spammers (or marketers with poor email list hygiene).

These addresses won’t bounce, because email service providers are purposely keeping them open. Don’t get caught in this email marketing equivalent of a police sting operation. You will not win. There are two types of spam traps:

The recycled spam trap

The recycled spam trap used to belong to an actual user but has since been abandoned. Email service providers will keep an abandoned email address open as a way of catching senders that have poor list hygiene.

The honey pot spam trap

The second type is called the pristine spam trap, or “honey pot.”It is an email address that was never used by a real person and was created for the sole purpose of identifying spammers. Honey pot addresses are placed online in hidden places where only bots are likely to find them.

(Video) 9 Reasons Why Your Emails Go to Spam

Sending to just a few honey pot addresses can have a very negative effect on your domain reputation.

Email service providers know that no business reaching out to real contacts and customers would ever send to a non-existent person using a fake email address that was hidden on a page only a web crawler would visit.

Keep bounce rates low

Email bounces can be classified into two types: hard and soft bounces.

Email addresses that hard bounce should be removed. Chances are, these are email addresses that are out-of-date, fake or misspelled, or senders who have blocked you. It is pointless to continue sending to hard bounces since you’re not likely to get any engagement from them. They will only hurt your sender reputation and lower your overall deliverability.

Soft bounces happen when the email addresses are valid but delivery failed for some reason. This could be due to several reasons like a full inbox, the email server being down at the time the message was sent, and so on. If this was a previously active address, you can try resending, but if it keeps bouncing, it’s best to take it off your list.

Tip #3 - Make sure your emails are properly authenticated

Authentication protocols are one of the many different ways ESP’s verify email senders and prevent hackers, spammers etc from reaching your inbox.

Emails that don’t pass authentication are more likely to be classified as risky or spam by ESP’s. It’s worth investing the time to make sure your marketing emails are being sent with proper authentication.

The three primary authentication methods are SPF, DKIM and DMARC. We could easily write a whole article on each of these, but here’s the basics on each:

-SPF (Sender Policy Framework) - this lets you, the sender, specify which mail servers are authorized to send email for your domain.

-DKIM (Domain Keys Identified Mail) - DKIM makes use of an encrypted digital signature to verify that the emails are actually coming from the domain they say they are, and not “spoofed,” faked or altered in transit.

-DMARC (Domain-based Message Authentication, Reporting, & Conformance) - provides the receiving server with options on how to handle your email in the event it fails SPF and DKIM authentication. It also provides reports that tell you who is sending emails from your domain.

Keep your recipients interested

The success of your business is dependent on your customers, make it the goal of your email program to maintain their interest.

Unlike social media followers, you own your subscriber email list. There’s no gatekeeper that charges you every time you send an email, but subscribers are only valuable if you can reach them. Send out emails with evergreen, valuable content at the right time for each subscriber. This keeps them happy and satisfied with your product or service long after the initial transaction.

Are you making the most of your email list? If not, be ready to take steps to ensure that you do.

FAQs

How do I stop emails from going to my domain spam? ›

Prevent Email Going Into Spam Folders
  1. Make sure that you have added all of your domain names to the Sender Domains page, and check they are all verified.
  2. Create a free account at Google Postmaster Tools. ...
  3. Check that your domain name isn't on a domain blocklist. ...
  4. Make sure that you are sending to an "opt-in list".

Why are my emails going to spam in my domain? ›

If the links inside your emails point to a suspicious domain or a URL which has been flagged as fraudulent then it is very likely your email will land in SPAM. This can also happen if you are using an email marketing software and the backend they use to rewrite links (to track link clicks) is spammy.

How do I fix my domain reputation? ›

Practical Steps to Improve your Domain Reputation
  1. Decrease your email sending frequency. ...
  2. Clean up your Email lists. ...
  3. An Unsubscribe Button. ...
  4. Send Really Good Emails. ...
  5. Catchy Subject Lines. ...
  6. Use Personalization.
31 May 2020

What is domain email reputation? ›

What is domain reputation? Your domain reputation is like a credit score for your sending email domain. Email service providers calculate your domain reputation on a scale of 0 to 100. The closer to 100 your domain score is, the more receiving email servers will trust your emails.

How do I find my email server reputation? ›

5 tools to check your sending reputation
  1. SenderScore.org. Like a credit score, a Sender Score is a measure of your reputation. ...
  2. BarracudaCentral. ...
  3. TrustedSource. ...
  4. Google Postmaster Tools. ...
  5. Microsoft SNDS. ...
  6. 13 Tips to Prepare Your Email Program for Black Friday Success.
7 Jun 2022

How do you check if my email is flagged as spam? ›

Do a spam test
  1. Head to www.mail-tester.com and copy the email address in the white box.
  2. Go back to your mailing draft and send a test mailing to this email address.
  3. Navigate back to Mail Tester and click “Then check your score”
  4. The number you get is your score.

What is the domain of an email address? ›

A domain name (often simply called a domain) is an easy-to-remember name that's associated with a physical IP address on the Internet. It's the unique name that appears after the @ sign in email addresses, and after www. in web addresses.

How do I set up email authentication? ›

Set up email authentication - YouTube

How long does it take to build email reputation? ›

You have to keep in mind, however, that a fresh domain needs about 1-2 months to earn a good reputation. That's why you should warm up all the email addresses on the new domain before you start sending email campaigns regularly.

How do I find my domain reputation for Google? ›

If most contacts on your list(s) use Gmail for their email address, you can use Google Postmaster Tools to learn the overall health of your domain. In addition, Google Postmaster Tools can be used to help monitor and debug all deliverability issues.

How do I increase my sender reputation? ›

Boost Your Sender Reputation

Clean your list by regularly removing unengaged contacts. Use double opt-in confirmation and/or an email verification tool to prevent misspelled addresses from winding up on your list. Never buy contacts – always use lists that are 100% opt-in.

What is the biggest impact on domain reputation? ›

So, with time, more emails are shared frequently. The domain's reputation largely depends thus on the consistency and volume of emails sent. If you frequently send an email, it will affect your domain reputation.

How does domain reputation work? ›

Domain reputation is the overall “health” of your branded domain as interpreted by mailbox providers. Your reputation is determined by various factors such as engagement, spam complaint rates, spam traps, and bounce rates.

How do you check your reputation score? ›

If you want to know what your reputation score will be, start by searching for yourself. Then, make a note of each listing related to your personal online brand image and business listings on the first 2-3 pages. Also, note that second-page results may someday move up and reach page one.

How do you check if email is blacklisted? ›

This is how you can check your email address with MXToolBox: Go to https://mxtoolbox.com/blacklists.aspx. Enter your server IP or domain name and click the “Blacklist Check” button to perform an email blacklist check.

How do I find my domain email? ›

Use the ICANN Lookup tool to find your domain host. Go to lookup.icann.org. In the search field, enter your domain name and click Lookup. In the results page, scroll down to Registrar Information.

What is a good email sender score? ›

If your score is over 80, congratulations! That's a very good Sender Score. If your score is between 70 and 80, something isn't right -- move on to the next section of this blog post to see what you could be doing wrong that's impacting your email deliverability.

What happens when your email is marked as spam? ›

What this warning means. When you mark a message as spam or phishing, it's moved from your Inbox to your Spam folder. Messages from the same sender might be sent to Spam in the future.

What is an example of spam email? ›

Look closely at the sender's address.

Spammers will often impersonate reputable institutions in an attempt to gain access to your data. In doing so, they will sometimes create a fake email address that resembles the real one. For example, a PayPal spam email may be sent from an address ending in “@paypai.com”.

Is Gmail a domain? ›

The most well-known domain for email is, of course, gmail.com. This is for regular Gmail users, and takes the form of “name@gmail.com“. The gmail.com email domain in use. Before we get to the other domains, here are two fun facts about using your gmail.com domain.

Which is an example of a domain name? ›

An example of a domain name is usps.com. This is made up of a second-level domain ("usps") and top-level domain (".com). It is one of the most visited government domain names, according to Statista.

What are the most popular email domains? ›

What are the most common email domains?
  • Gmail.com (18%) With over a billion users across the globe, Gmail has taken over the free email space since its launch in 2004. ...
  • Yahoo.com (17%) ...
  • Hotmail.com (16%)
18 Feb 2020

How do I authenticate a domain in Gmail? ›

Gmail. Click Authenticate email. In the Selected domain menu, select the domain where you want to turn on DKIM. Click the Start authentication button.

How do I know if an email address is legitimate? ›

7 Tips for How to Tell If an Email Is Fake
  1. Inspect the Email Header Info to Verify Whether the Sender's Address is Legitimate. ...
  2. Watch Out For Uncommon Uses of the Email Bcc Field. ...
  3. Check Whether Embedded Links Redirect to Unexpected Websites. ...
  4. Pay Attention: Don't Ignore Unusual Spelling and Grammatical Errors.
4 Nov 2020

What is meant by authentication email? ›

Email authentication is a technical solution to proving that an email is not forged. In other words, it provides a way to verify that an email comes from who it claims to be from. Email authentication is most often used to block harmful or fraudulent uses of email such as phishing and spam.

What is the difference between IP reputation and domain reputation? ›

The IP sending reputation is associated more to a computer device (what) used to send an email, while the domain sending reputation is associated more with the sender's identity (who).

How do I authenticate an email domain? ›

Email authentication and how to authenticate your domain

Authentication is done through the DNS records which your company has access to. These records tell your customer's email servers that the marketing emails you're sending are safe and from a reputable company.

How do I improve my domain and IP reputation? ›

10 Ways to Improve Your IP Reputation
  1. Separate your marketing and business transaction email servers. ...
  2. Warm up the IP Reputation. ...
  3. Check servers for malware infections. ...
  4. Review reasons for hosting a public proxy server. ...
  5. Set public proxy server policies. ...
  6. Implement authentication for proxy servers.
29 Mar 2021

Why is my Gmail going to junk mail? ›

This practice is called spoofing, and it can cause Gmail to mark the messages as spam. To help prevent valid messages from being marked as spam: Messages that have a From address in the recipient's Contacts list are less likely to be marked as spam. Occasionally, valid messages might be marked as spam.

What are 2 ways to improve deliverability? ›

How to improve email deliverability
  1. Authenticate your email domain.
  2. Maintain proper IP allocation.
  3. Perfect the opt-in process.
  4. Write non-spammy subject lines.
  5. Provide a preference center.
  6. Keep clean lists.
  7. Avoid spam traps.
  8. Send email that people love.
15 Aug 2017

Which strategy will improve email deliverability? ›

One of the best practices to get past this issue is to send your emails in batches. What is this? To increase email deliverability, first send your emails to the most engaged users. By doing so, there's a better chance of people opening your emails.

Why is domain reputation important? ›

Domain reputation plays a key factor in deciding the delivery rate of emails. Maintaining a high domain reputation ensures that email inboxes like Gmail and Outlook don't mark your emails as spam.

How are domains hijacked? ›

A true hijack of a domain happens when a domain's legitimate owner unwittingly loses it. This occurs when they volunteer their Domain Name System (DNS) credentials as a result of a phishing or other social engineering scam.

How do I check my spam score on a website? ›

How do I check a site's Spam Score? Finding out a website's level of Spam Score is the easy part. All you have to do is input your website's URL into Moz's Open Site Explorer and it will instantly generate a mini report for you.

How do you test email deliverability? ›

How it works: Step 1: Send an email to ping@tools.mxtoolbox.com. Step 2: Once you have sent that message it will reply. Click the link: "View your full Deliverability Report"

What is DNS reputation? ›

Domain reputation would essentially allow you to maintain your reputation without worrying about individual IPs. That means you could change IPs, send email from different providers and add new IPs or use shared IPs without worrying about losing your good reputation in the process and in connection with your brand.

What is a good reputation score? ›

With Reputation, a “good” reputation score would be anything over 600 (on a scale that goes from 0 to 1,000). A typical industry standard reputation score is around 525, and while it's better than a bad reputation, it's not going to do much to make a business stand out from its competitors.

How do I remove myself from MyLife? ›

You then have two options for removing your profile completely:
  1. Remove your profile by phone. Call MyLife customer support at 1-888-704-1900 and tell them that you'd like to delete your profile(s). Has your personal information been exposed online? ...
  2. Remove your profile via email. Send a note to privacy@mylife.com.
27 Sept 2011

How did MyLife get my information? ›

MyLife gathers personal information through public records and other sources to automatically generate a "MyLife Public Page" for each person.

How do I make sure my email doesn't go to spam in Gmail? ›

To minimize the chance that your messages are marked as spam, set up these authentication methods:
  1. Publish an SPF record for your domain. SPF prevents spammers from sending unauthorized messages that appear to be from your domain. ...
  2. Turn on DKIM signing for your messages. ...
  3. Publish a DMARC record for your domain.

What is SMTP to go? ›

SMTP2GO is a cloud-based email delivery platform that helps deliver and track emails. Its features include ticket support, live chat, setup assistance, feedback loops, blacklist monitoring, spamtrap detection, real-time analytics, weekly summaries and bounce/spam tracking.

What is SPF domain? ›

SPF (Sender Policy Framework) is an email authentication standard that helps protect senders and recipients from spam, spoofing, and phishing. By adding an SPF record to your Domain Name System (DNS), you can provide a public list of senders that are approved to send email from your domain.

Which of the following can be used to stop spammers who create messages that claim to be from your domains? ›

Answer: There is no way to stop a spammer from using any one email address for the spam they send out. There are however things that you can do to help prevent this from becoming a huge problem. These would be setting up SPF, DKIM and/or DMARC services for your domain.

How do I change from spam to inbox? ›

How to Change Spam Mail to Inbox in Gmail.
  1. How to Change Spam Mail to Inbox in Gmail. Changing a mail from the spam folder to the main inbox is a really easy task. ...
  2. Select the Spam folder. In the event that you don't see the spam label, then check towards the top of the list. ...
  3. Change spam mail to inbox. ...
  4. Voila!
14 Aug 2019

Do I need SMTP server to send email? ›

Why are SMTP servers important? Without an SMTP server, your email wouldn't make it to its destination. Once you hit “send,” your email transforms into a string of code that is then sent to the SMTP server. The SMTP server is able to process that code and pass on the message.

How do I find my SMTP server for Gmail? ›

  1. In your Google/Gmail account, go to Settings.
  2. Select the 'Forwarding and POP/IMAP' settings.
  3. Under the 'IMAP access' section, toggle on the option to 'Enable IMAP. ...
  4. In your Accredible instance, click on 'Emails' at the top of your Accredible dashboard.
  5. In the left-hand sidebar menu, click on 'SMTP Overrides.

How can I get free SMTP? ›

How to get free SMTP? A free SMTP server is provided by a huge number of platforms like Pepipost, Sendinblue, and Gmail for sending bulk emails. Just check in their websites, sign up, integrate and start using for free bulk mails.

How do I fix SPF failure? ›

Steps to Fix SPF Validation Error
  1. Use valid sender.
  2. Domain owners must verify that their emails come from a legitimate source. ...
  3. The domain and mail record both link to the appropriate server.
  4. The domain's SPF records are accurate.
  5. The domain used in the “from” field is accurate.
  6. Correct the sender SPF record.
3 Jun 2022

Do you need both DKIM and SPF? ›

Is it necessary to use both SPF and DKIM? While not mandatory, it's highly recommended to use both SPF and DKIM to protect your email domains from spoofing attacks and fraud while also increasing your email deliverability.

How do I fix my SPF record? ›

Check the servers and services in your SPF record. Follow the steps in Check if you have an existing SPF record. Make sure all servers and senders that currently send email for your domain are included in your SPF record. Update your SPF record with any new sender information.

What is an example of a spam email? ›

Look closely at the sender's address.

Spammers will often impersonate reputable institutions in an attempt to gain access to your data. In doing so, they will sometimes create a fake email address that resembles the real one. For example, a PayPal spam email may be sent from an address ending in “@paypai.com”.

How do you handle spam email? ›

5 Simple Ways You Can Fight Spam and Protect Yourself
  1. Never give out or post your email address publicly. ...
  2. Think before you click. ...
  3. Do not reply to spam messages. ...
  4. Download spam filtering tools and anti-virus software. ...
  5. Avoid using your personal or business email address.

What is spam stand for? ›

SPAM is an acronym: Special Processed American Meat.

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