iPhone 15 Pro Max Likely to Start at $1,199 to $1,299, Says Analyst (2024)

Wednesday July 26, 2023 2:00 pm PDT by Joe Rossignol

Apple's upcoming iPhone 15 Pro models will likely be more expensive than the current models, according to Tim Long, an analyst at British bank Barclays. Long said this information is based on conversations with supply chain companies in Asia.

In a research note this month, obtained by MacRumors, Long said he expects the iPhone 15 Pro to cost up to $100 more than the iPhone 14 Pro, and the iPhone 15 Pro Max to be $100 to $200 more expensive than the iPhone 14 Pro Max. He believes pricing will remain similar for the standard iPhone 15 and iPhone 15 Plus models.

Based on Long's estimates, pricing for the iPhone 15 lineup in the U.S. could be as follows:

iPhone 15: $799 (unchanged)
iPhone 15 Plus: $899 (unchanged)
iPhone 15 Pro: Up to $1,099 (vs. $999 now)
iPhone 15 Pro Max: Up to $1,299 (vs. $1,099 now)

Rumors suggest the iPhone 15 Pro Max will feature an upgraded Telephoto lens with periscope technology that enables up to 5-6x zoom without blur, compared to 3x on iPhone 14 Pro models. This feature is not expected to be available on the smaller iPhone 15 Pro this year, which could contribute to the Pro Max seeing a bigger price increase. Long believes the periscope lens will add around $50 to the iPhone 15 Pro Max's bill of materials.

Price estimates for future iPhones should always be treated with some skepticism, as they are merely educated guesses and are not always correct. For example, Apple analyst Ming-Chi Kuo predicted price increases for the iPhone 14 Pro models last year, but the devices ended up having the same prices as the previous generation.

Apple is expected to announce the iPhone 15 lineup in September, despite reports of a temporary display-related manufacturing issue for the Pro models. Other rumored features for the Pro models include a USB-C port, titanium frame, customizable Action button, faster A17 Bionic chip, thinner bezels around the display, Wi-Fi 6E support, increased RAM, upgraded Ultra Wideband chip, and more, so all of the new features coupled with inflationary pressures could warrant price hikes. It would be the first price increase for the high-end iPhone models since the iPhone X and iPhone XS Max, which started at $999 and $1,099, respectively.

Earlier this week, Bloomberg's Debby Wu and Takashi Mochizuki reported that Apple was considering raising the prices of the iPhone 15 Pro models by an unspecified amount, so multiple sources have reported this possibility. We'll find out for sure when Apple unveils the iPhone 15 lineup in just a few months from now.

Related Roundup: iPhone 15 Pro

Tag: Barclays

Buyer's Guide: iPhone 15 Pro (Neutral)

[ 297 comments ]

Top Rated Comments

TheYayAreaLiving ?️

9 months ago

It's crazy to think how many items you used to get when purchasing an iPhone back in the day. Fast forward to today, and you get less than half of the stuff you see in the photo below. Half of the asking price too!

How times have changed!

Score: 45 Votes (Like | Disagree)

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FAQs

IPhone 15 Pro Max Likely to Start at $1,199 to $1,299, Says Analyst? ›

iPhone 15 Pro Max Likely to Start at $1,199 to $1,299, Says Analyst. Apple's upcoming iPhone 15 Pro models will likely be more expensive than the current models, according to Tim Long, an analyst at British bank Barclays. Long said this information is based on conversations with supply chain companies in Asia.

View Details ›

Is there a recall on the iPhone 15 Pro Max? ›

Is your new iPhone part of Apple's iPhone 15 recall? It shouldn't be. Because there is no iPhone 15 recall. However, scammers posing as major carriers like Verizon are using the iPhone 15's real overheating issues to try and convince iPhone owners to send them their phones as part of a fake recall.

How much is the iPhone 15 Pro Max in dollars? ›

Payment options. Select the one that works for you. Buy$1,199.00Pay with Apple Pay or other payment methods. Finance$49.95/mo.

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What is expected in iPhone 15 Pro Max? ›

iPhone 15 Pro Max Intro. Apple's iPhone 15 Pro Max is absolutely the biggest, meanest, best iPhone you can buy right now. It's the only iPhone to have the new 5x telephoto camera, and it packs a processor that will actually be running console-grade games.

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What's so special about the iPhone 15? ›

Dynamic Island -- The most notable display upgrade with the iPhone 15 is the Dynamic Island, carried over from last year's iPhone 14 Pro. (The brighter 2,000-nit display comes in a close second.)

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Are there any problems with the iPhone 15 Pro? ›

There have been several reports of the iPhone 15 Pro running warmer than expected. Apple addressed the issue back in September last year, stating a possible cause was due to third-party apps, and a supposed fix was released in iOS 17.1.

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How old is iPhone 15 Pro Max? ›

Pre-orders began on September 15, 2023, and the devices were made available to the general public on September 22, 2023. Like the iPhone 15 and 15 Plus, the 15 Pro and Pro Max replace the proprietary Lightning connector with USB-C to comply with European Union mandates.

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What is the difference between iPhone 15 Pro and Pro Max? ›

If you're someone who prefers a smaller device that is easier to use one-handed, then the iPhone 15 Pro is the best choice. If you want a larger screen, a bigger battery, and a better zoom lens, then the iPhone 15 Pro Max is the better option.

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Will iPhone 15 Pro be more expensive? ›

This iPhone 15 vs. iPhone 15 Pro deep-dive comparative analysis will give you clarity on what, exactly, are the differences between the two phones. After all, the iPhone 15 costs $800, but the iPhone 15 Pro is more expensive at $1,000.

Is it worth upgrading from 14 Pro Max to 15 Pro Max? ›

Short story — in our opinion — the iPhone 14 Pro Max is a perfectly good pick. Now, there are a number of small improvements with the iPhone 15 Pro Max, but their total sum does not make it a vastly better smartphone. A titan frame, and a new 5x zoom camera (versus a 3x) are the biggest improvements.

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Is the iPhone 15 Pro Max waterproof? ›

iPhone 15 Pro and iPhone 15 Pro Max are splash, water and dust resistant, and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 metres up to 30 minutes). Splash, water and dust resistance are not permanent conditions.

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What is the difference between iPhone 14 Pro Max and iPhone 15? ›

The iPhone 14 Pro Max might be a year older than the iPhone 15 but it's still the better phone in most ways. The iPhone 14 Pro Max has a larger screen, a higher refresh rate, more cameras, and a bigger battery. However, the iPhone 15 uses USB-C rather than Lightning, which many people will likely consider an upgrade.

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What are the disadvantages of the iPhone 15 Pro? ›

iPhone 15 Pro review: Cons

It's such a lot of money.
The updates are small enough that they are only significant coming from an iPhone 13 Pro or older.
It's so light that you can lose it.
Camera improvements are only useful if you use the camera.
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Dec 6, 2023

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Here are some issues with the iPhone 15 Pro Max: Overheating: Some users have reported that their phone overheats, even to the point where they can't hold it. The overheating can happen during high-end gaming, Facetime calls, and 4K video recording. Screen burn-in: Some users have reported screen burn-in issues.

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Which iPhones have been recalled? ›

Current Apple recalls and service programs

Apple Watch Series 6 – Black Screen Issue.
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iPhone 6s and 6s Plus – No Power Issues.

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Jan 11, 2023

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The iPhone 15 lineup offers critical safety capabilities, including Crash Detection and Emergency SOS via satellite, currently available in 14 countries and regions on three continents.