To the outside observer, Shopify email marketing might seem easy.
You sit down, empty your thoughts onto the page, make it pretty, and send.
But here’s the thing. Emptying your thoughts onto a pretty template isn’t going to raise your bottom line. Effective email marketing is about writing copy that converts, either immediately or down the line.
We regularly interact with ecommerce merchants and hear that it’s a struggle to keep Shopify email marketing fresh.
So, we’re presenting 14 types of emails — with examples — to keep the communications flowing and your brand on the top of subscribers’ minds.
Shopify Email Marketing: The 3 Main Categories
Email drives significantly more sales than any other channel.
With that in mind, it’s pretty crucial to create content that keeps you at the top of subscriber inboxes.
But before you create that content, it’s important to understand the different types of email marketing first.
Generally, email falls into one of three categories:
- Promotional emails – aimed at securing the sale.
- Engagement emails – focused on brand values and top-of-mind awareness.
- Automated emails – triggered upon a specific subscriber action.
👉Quick Tip: Before finalizing your email campaign, it’s a good idea to brush up on email design best practices first.
Email promotions come in many forms. But in general, all of them focus on generating sales.Use any of the examples below as a standalone email blast. Or turn them into an automated campaign that run based on customer behavior.
1. Send a discount or unique offer
Running a site-wide sale? Offering 30% on a category of products?
Employ the big, bold promo. This type of email blast is omnipresent, whether tied to a holiday or event or tossed into the rotation for inventory clearance.We like the example below from My Bambino.
It’s not your average Labor Day promotion tethered to the holiday’s true meaning. Instead, the shop plays on the word “labor” to create a message in sync with its products. The gifs are a subtle yet eye-catching touch.
Remember that promotions aren’t limited to discounting. Free shipping is another great persuasion tactic since shipping fees are a common pain point for consumers.
2. Announce a new product or collection
These types of email promotions aim to alert your audience to new products or collections.
If it’s a single item, highlight features to differentiate it from other products. Emphasize the benefits. For example, announce that you’ve improved the fit and added colors to a new t-shirt line.
This Suncoo promo is a great example.
It’s a little tricky to draw out benefits for a collection of items; but it’s not impossible.
One powerful paragraph is all it takes to communicate that Suncoo’s contemporary clothes are infused with a tinge of retro.
Whether promoting an item or group, make the product prominent. Include images of it in use so subscribers can imagine it for themselves.
Fashion is easy to model, but what if you sell home decor? Nestle a piece of artwork into a living room setting. Specialize in beverages? Show a group of friends sipping on brews around a campfire.
3. Promote Your Bestselling Products
They say success breeds success, so keep your best sellers in pocket for when you need a boost.
Use Shopify email marketing to remind subscribers of your top performers and why people love them. Those discovering your brand will especially appreciate the insights.
Curate top picks within a genre of products if you offer a diverse mix. If your shop offers just a few products and is best known for one thing, reintroduce its unique qualities.
The example from Shu Uemura Art of Hair is a beautiful best-seller email.
- Fun play on words (shu-perstars)
- Clever callout of the top three products, coercing a website visit for the entire list
- Crisp product photography with concise product descriptions
Check out the bonus at the bottom, too. A giveaway of top-performing samples perfectly aligns with the theme.
4. Send Seasonal Promotions
Another great tactic is to use season changes as a focal point to promotions. Really, though, it’s appropriate any time.
Use it at your whim by tying content to whatever Mother Nature is stirring up. Add pizzazz with playful graphics or set the scene with lifestyle images that fit the season.
The weather-related email is versatile when you weave your product into the fabric of the season. The brand ~Pourri is proof that seasonal messages aren’t just for apparel.
We like how they picture each bottled-up scent with the accompanying inspiration. And kudos to the snappy copy, too — their signature style.
Caution: be cognizant that a message could fall flat if your subscriber list spans various regions experiencing different weather. This is where email segmentation comes to the rescue.
5. Send Promotions to Celebrate Milestones
One survey states that 90% of ecommerce businesses fail after just four months. In that case, any Shopify store reaching the one-year mark has cause for celebration.
So, go ahead and celebrate if you’re in the minority. Shopify email marketing is a fantastic avenue for commemorating it.You could toast the accomplishment by thanking customers with a sale.
The discount from Rudder USA, shown below, is complemented by a heartfelt message from the founder and a story about her journey. The gif rotating through lifestyle shots also grabs attention.
6. Send Reminders For Special Occasions
Sometimes you need to inject your brand with new energy.
Maybe it’s hosting a pop-up shop at a farmer’s market, within a brick-and-mortar location, or as a virtual event. Or perhaps you’re experimenting with live shopping streamed through a social media platform.
In any case, broadcast your special event through email marketing. Boldly Blonde’s digital invitation — with its bright colors and graphics — gives the vibe that it will be a fun soiree.
You’ll want to notify everyone when hosting an online function. Deliver segmented emails based on subscriber location for in-person happenings.
Shopify Email Marketing: 3 Essential Engagement Emails
What do we mean by “engagement emails?” Isn’t the goal to increase sales?
These messages are designed to stimulate intrigue. High-quality engagement emails stand out because they offer something deeper than the typical promotion.
Yes, they require more time and effort to create. But the payoff is worthwhile. Engagement emails are memorable and build brand recognition. Sprinkle them in to raise anticipation among subscribers.
1. Create & Send a Gift Guide or Style Guide
Sometimes we all need a little guidance, whether it’s finding an outfit for an outdoor wedding or shopping for a 5-year-old niece’s birthday present.
Enter the style and gift guides, where you do the thinking for your subscriber.
This works for any shop that wants to demonstrate:
- How their product can be arranged — say apparel, accessories, home furnishings, etc.
- How to combine products to make a coordinated bundle
Below is a style guide from Jack Wills
Think about how you can style your products in a similar way. Giving shoppers context and inspiration will help drive purchases in a way that adds value and doesn’t feel like you’re just pummeling them with offers.
2. Build Your Brand With Lifestyle & Educational Content
You’re in business to sell a product or service, but you don’t want to be compared to a shady salesman.
Position yourself as a solution provider first and foremost.
Selling your solution plays a big part. But there’s room for sharing expertise, which works to establish greater trust.
If your shop sells culinary products, send subscribers a favorite recipe using your tools or ingredients.
Specialize in workout gear? Record a video of trainer-approved stretches.
Both ideas are great fodder for blog posts. You might consider starting one after seeing how some Shopify stores leverage their knowledge and vantage points.We wrote a post on how eCommerce brands use their blog to drive sales – check it our if you’re interested.
We love how Reflektion Design leads with its newest post in the example below.
Company founder Anitra Terrell uses the “How We Live” blog series to interview people who incorporate their culture into home design.
The primary message is a how-to; the supporting message is “let my products inspire your decor.”
3. Send an Email with a Personal Touch
It’s a nice gesture for the founder of a Shopify store to speak to subscribers. A note that skews on the personal side emphasizes that humans are behind your brand.
This is one more chance to differentiate yourself from the big-box stores and forge better connections with your subscribers.
REALM’s approach below is basic yet effective.
The logo and photo make for a striking image. The title demonstrates the brand’s commitment to customers. The founder’s note and signature reinforce this message is from a person, not a corporation.
We usually advise keeping text brief, but the personal note is a worthy candidate for a larger share of real estate.
Ann King Lagos delivers a winner by assuring subscribers that pricing will remain flat and sliding in the brand’s unique selling proposition.
Shopify Email Marketing: Automated Emails You Need to Send
Automated emails are triggered when a subscriber performs an action. Think of it in terms of cause and effect. A subscriber does or doesn’t do something and receives a corresponding email.
You’re sending the right email to the right person at the right time. And because they’re automated, you make money while you sleep, as email marketers like to say.
Automations can be a single message or a series of emails. All need a strong call to action that leads to the next step you want the subscriber to take.
1. Build a Welcome Flow for New Customers
It’s in your brand’s best interest to kick off the relationship with a new subscriber on the right foot. After all, welcome messages convert 9.4 times better than email newsletters.
That’s why we say every Shopify email marketing program needs a welcome automation.
There are many ways to go about it; check out this guide where we’ve whittled it down to three common messaging angles.
For now we’ll examine how Maisonette greets a new subscriber.
Maisonette uses a number of elements to create a great greeting:
- A title and photo that warm the hearts of anyone with kids in their life
- A short bio of the store
- A discount offer
- Product recommendations
- Child-related tips
- A footer punctuated by key information
2. Recapture Lost Revenue with a Cart Recovery Flow
Did you know that as many as 81% of online carts are abandoned?
That’s a lot of money every Shopify merchant is potentially missing out on! And reason enough to say that abandoned checkout emails are another must-have automation. The goal is to recover abandoned carts by persuading shoppers to complete the purchase.
Just like welcome automations, there are various approaches to crafting an abandoned checkout message. Let’s look at how Rothy’s tackles it.
Rothy’s is direct. “You left this behind. Here’s what it is. Now complete the checkout process.”
The brand also creates some urgency by warning they can’t guarantee your size will be in stock for long.
3. Automatically Thank Customers for Their Business
Someone makes a purchase from your shop, you fulfill the order, and you’re moving onto getting your next sale.
Not so fast. The experience may be over for you, but it’s just beginning for the customer.
Would they benefit from receiving information before the purchase arrives? Are there care tips they need to know? Is there a common customer service question you can address before it’s asked?
You add a bit of love by sending an extra email after the sale. It’s one among other customer retention strategies that plants the seed for a return visit.
A short thank you can also do the trick, as ILIA shows.
Again, a personal touch from the company’s founder can inch you closer to attaining brand loyalty.
4. Build a Flow to Capture Reviews
People work hard for their money and want to know that their purchases are going to be a good investment.
How do they figure it out? If not a personal referral, they’re most likely scouring product reviews to decide. Research shows 84% of people trust online reviews as much as they do recommendations from people they know.
So yes, obtaining customer testimonials and reviews is essential to doing business as a Shopify merchant. The best avenue for acquiring feedback is with a review request automation.
Check out the stellar example from Graza.
For starters, vivid colors and an oversized headline demand attention. The copy is brief. A photo of the purchased product adds an element of personalization. (By the way, personalized experiences can make a difference, as 80% of consumers are more likely to make a purchase when brands offer it.)
We appreciate that Graza finds no need to include a promotion. They have one ask and that’s enough.
5. Automatically Re-engage Lapsed Customers
One of our favorite post-purchase automations is the lapsed purchaser email. It sometimes flies under the radar but can be the answer to breaking a shopper’s hiatus.
This is the “Hey, where’ve you been?” message. You might trigger it to be sent 60 or 90 days after the last purchase. This works well for products needing replenishment, such as toothpaste or granola bars.
Or, stretch out the timing if you sell larger-ticket items. Toss in a discount or another incentive if you think it will hold sway.
Pink’s version is a classic take on the lapsed purchaser email. It contains all the standard elements: a “we miss you” message, savings for the next purchase, and recommendations for applying the unique discount code.
3 of the Best Apps for Shopify Email Marketing
With fourteen Shopify email marketing strategies up your sleeve, it’s time to implement some of them on your store. To do, so it’s worth checking out a couple of email marketing apps. Here we’ve outlined four of the best email marketing apps for Shopify. Do your research and choose one that’s right for you.
Seguno is the top-rated email solution built exclusively for Shopiy. The app is designed with your most valuable asset in mind: time. While lots of other email apps serve all commerce platforms, Seguno is built exclusively for Shopify. You cna manage all your email marketing from within your Shopify dashboard.
- Powerful Shopify conversion reports
- Solely focused on Shopify
- Lots of amazing templates: welcome emails, discount reminder, abandoned cart etc.
- Automated discount emails
- Free up to 250 contacts
- Paid plans starting from $10/mo (free trial available)
Carti is a super simple, but powerful, multi-channel marketing automation app for Shopify. It’s built to make setting up your marketing automations a breeze. If you don’t have a huge amount of time or an in-house email marketing pro, Carti is worth exploring. You can build advanced cart recovery flows and more in a couple of clicks thanks to their pre-built templates.
- Two minute set-up
- Email recovery flow with smart discounts to save profit
- Push notifications
- SMS bump messages
- Viber cart recovery
- 30-day Free Trial
- Price increases based on your store’s revenue
- Starts at $4.99/mo
Drip is an automated marketing platform designed to help you grow. Drip’s main feature is powerful email marketing, but the app also boasts on-site personalization backed by data. We also love their list-growing forms and popups. Plus, their customer support is awesome.
- Behavior-based automation
- Dynamic content to display product recommendations, discount codes
- Automatic revenue attribution
- Workflow split testing
- Engagement metrics and revenue details
- 14-day Free Trial
- Price increases based on audience size
- Starts at $39/mo
Shopify Email MarketingDoesn’t Have to Be Super Complicated
In case you need another reason to revamp your email marketing, here’s one more statistic.
Consider that 72% of consumers open marketing emails at least a few times per week. Some open them daily; others do so multiple times a day.
If you’ve got subscribers, you’ve got an attentive audience. Reach them with a mix of promotional emails, newsletters aimed at provoking engagement, and messages set on autopilot.
Use these 14 examples to design emails that speak to your audience and leave an impression.
In your Shopify admin, go to Settings > Notifications. In the Email double opt-in section, check Require customers to confirm their subscription.Does Shopify automatically send emails? ›
Shopify Email automatically sends out emails in batches to help avoid spam filters and improve delivery rates.How many free emails can I send in Shopify? ›
If your store is on any paid subscription plan, then you can send 10,000 emails for free every calendar month with Shopify Email. Emails are counted based on each individual email address that an email activity is sent to.How many emails can you send Shopify? ›
All merchants with a paid Shopify subscription plan have 10,000 free emails to send at the beginning of every month. Emails are counted based on each individual email address that an email is delivered to. For example, sending 1 promotional email to 800 subscribers counts as 800 emails.How do I send mass emails to customers on Shopify? ›
- From your Shopify admin, go to Customers.
- Click All customers.
- From the segments list, click a customer segment.
- Click Email segment.
- Click Email segment using Shopify Email.
- If necessary, install the Shopify Email app.
- Create an email campaign.
- Click the Campaigns tab.
- Click Create.
- Click Email Automation.
- Select Shopify order.
- Name your series. ...
- Click Save.
- (Optional) If you haven't connected your Shopify account to Constant Contact yet, click Connect. ...
- Click Save.
The time it takes for your emails to send varies by online store, based on factors like delivery rates, bounce rates, and how engaged your subscribers are. If your email has not finished sending within 72 hours, then contact Shopify Support.Is Shopify inbox free? ›
Shopify Inbox is a free business chat app built right into your admin.How do I manage emails on Shopify? ›
- From your Shopify admin, go to Settings > Users and Permissions.
- In the Store owner section, click your name.
- Click View account settings.
- Log in to your account.
- In the Details section, click Change email.
- In the New email box, enter your new email address.
- In the Password box, enter your current password.
There is no maximum product limit on Shopify. You can upload as many products you want.
All merchants with a paid Shopify plan have 10,000 free emails to send at the beginning of every month.Why Klaviyo is best for Shopify? ›
Zapier and Shopify Integration
Klaviyo is one of the best tools for eCommerce because it will seamlessly integrate with your Shopify store and provide you with data that can help your revenue grow. Klaviyo also integrates easily with Zapier making it easy for all your email flows to go out when you need them to.
New and existing users of Mailchimp and Shopify will be able to connect their Mailchimp account with their Shopify storefront through a direct integration, eliminating the need for third-party tools and manual data transfers.How do I email new subscribers on Shopify? ›
Good options that have templates that you can choose include:
- Shopify Email.
- Privy ‑ Pop Ups, Email, & SMS.
- Klaviyo: Email Marketing & SMS.
You can view individual customer emails from their order in your Shopify store. It appears under the timeline for their order. Here you can see the history of their transaction. You'll be able to see what emails and communications they have received from your store.How do you get subscribers on Shopify? ›
- Use Website Popups.
- Offer Valuable Incentives.
- Use Referral Marketing.
- Write a Blog.
Step #1: On the left side of your Shopify Admin Dashboard, scroll down to the “Orders” tab. Step #2: Then click on the customer you wish to contact. Step #3: Once you get into the “Orders” page, navigate to the top right hand side of the page which lists the customer's name and address.How do I create a subscriber group on Shopify? ›
- Step 1: Search or filter customer list. First, you can search for customers or you can filter your customer list by clicking Filters . ...
- Step 2: Select Save search. ...
- Step 3: Type the name for your search result. ...
- Step 4: Create customer groups. ...
- Step 5: Choose Save.
What is Shopify automation? Shopify automation focuses on eliminating all of the manual processes and tasks involved in running your ecommerce store. This is done through workflow automation and unifying your app integrations.What is Shopify flow? ›
Shopify Flow is an ecommerce automation platform that enables you to automate tasks and processes within your store and across your apps.
- From your Shopify admin, click Apps.
- Click Digital Downloads.
- Click Settings.
- Click the name of the email template you want to edit.
- Make the desired changes.
- Click Save to apply the changes.
Choose your email open tracking option
Open tracking shows you how many subscribers opened an email that you sent out using Shopify Email. Clicking the metric also displays a list of the recipients who opened the email.
- Register Your Domain Name. Choose a reliable domain registrar like Google Domains or Namecheap. ...
- Create Your Google Workspace Business Account. ...
- Verify Your Google Workspace Domain. ...
- Add Google Workspace Users.
- Go to workspace.google.com and click “Get started”
- Enter your contact information (e.g., business name, employees and country)
- Denote whether you already have a domain name (e.g., yourbusiness.com)
- If you have a domain, you will be prompted to connect it.
In the Shopify Inbox app, tap a conversation to open it. If you don't see any options next to the message box, then tap the + icon to expand the conversation options.Where is Shopify inbox located? ›
Shopify Inbox is available on the web at inbox.shopify.com, and can also be downloaded on iOS and Android mobile devices. Shopify Inbox lets you easily add chat to your online store, allowing customers to message you while they shop.Does Shopify offer chat? ›
Shopify Inbox includes online store chat. You can read and respond to your customers' messages using Shopify Inbox on your desktop computer or your mobile device, as well as sending product links, images, or discount codes.What is a professional email address? ›
A professional email address is the email address used for business communications, that is based on your custom domain. In other words, a professional email address is one that has your business name in it, in the form of a domain name.How many requests can Shopify handle? ›
REST Admin API standard plan and Shopify Plus bucket sizes. A standard plan using the REST Admin API has a bucket size of 40 requests per app, per store.How do I get more than 100 variants on Shopify? ›
How do I get more than 100 variants on Shopify?
- Create additional products with internal links between.
- Use a product options app.
- Edit your theme to merge products.
|Unlimited staff accounts||No set price with monthly costs done by quote|
|Can handle over 10,000 transactions per minute||Only sustainable if you're an enterprise-level business|
|Personalized, dedicated help and support||Must have time to invest in your ecommerce website|
There are many reasons why Shopify emails go to spam folders. You send out emails to people without their permission. Email scraping, buying email lists and similar tricks are very common nowadays.How do I stop getting emails from Shopify? ›
Log in to your Shopify admin. Click Settings in the lower left and select Checkout. In the Abandoned checkouts section, uncheck Automatically send abandoned checkout emails.What email will Shopify use to reach out to you if something goes wrong with your app? ›
actually offer an email address. Wix, for example, doesn't – you have to be content with its live chat support and knowledge base, instead. To get in touch with Shopify via email, you can reach out to email@example.com, or access the following webform through its Help Center.Is Klaviyo owned by Shopify? ›
As part of this partnership, Shopify has made an investment in Klaviyo, which will allow us to work more closely than ever to empower brands of all sizes to own their data and customer relationships at every step of the customer journey. Klaviyo now is the recommended email solution for Shopify Plus customers globally.What is the difference between Klaviyo and Mailchimp? ›
Klaviyo is an email marketing platform built for eCommerce, while Mailchimp is an email marketing platform made for any kind of business.Is Klaviyo best for Shopify? ›
Klaviyo may be one of the best tools for email marketing on Shopify. It offers loads of functionalities such as advanced segmentation, email campaigns, automated workflows, e.t.c. However, these functionalities may be out of your reach due to the cost of Klaviyo. Klaviyo's free plan is great for a start.How do I add an email link in Shopify? ›
- Give the link a name such as “Email us” or whatever text you want your customers to see.
- Set the Link field to: “ mailto:firstname.lastname@example.org ”
- Replace the placeholder email address with your email address.
- Click Add , then click Save menu and you're done!
Email hosting isn't provided on Shopify. If you have a Shopify-managed domain, and you want to send an email message from your custom domain email address, then you need to use a third-party email hosting service.How do I create an email account for my business? ›
- Method 1: Create a Business Email Address With Bluehost. Step 1: Choose a Bluehost Plan. Step 2: Choose Your Free Domain. ...
- Method 2: Create a Business Email Address Using HostGator. Step 1: Choose a HostGator Plan. Step 2: Choose Your Free Domain.
- Register Your Domain Name. Choose a reliable domain registrar like Google Domains or Namecheap. ...
- Create Your Google Workspace Business Account. ...
- Verify Your Google Workspace Domain. ...
- Add Google Workspace Users.
- From your Shopify admin, go to Settings > Domains.
- Click the domain that you want to set up a custom email forwarding address for.
- In the Email forwarding section, click Add forwarding email.
- In the Forwarding email address field, enter the email address that you want to create for your custom domain.
Shopify Inbox is a free business chat app built right into your admin.How do I connect my Shopify email to Gmail? ›
Shopify Gmail Integration Send Shopify customers personalized ...Can I change my Shopify email address? ›
Log in to your account. In the Details section, click Change email. In the New email box, enter your new email address.What is a professional email address? ›
A professional email address is the email address used for business communications, that is based on your custom domain. In other words, a professional email address is one that has your business name in it, in the form of a domain name.What is Shopify email? ›
What is Shopify Email? Shopify Email is a simple email marketing app for Shopify. It is for store owners to be able to send email campaigns without having to integrate or export data to a third-party ESP. Shopify Email launched globally, ahead of schedule in April 2020 and it is here now.What emails should a business have? ›
- hello@, howdy@, hi@ or info@ for general inquiries or customer service.
- billing@ for billing and payments.
- support@ for your helpdesk or customer service.
- admin@ for technical administrative purposes.
- careers@ for job applications.
Email Address Tips
Do not use info@. That is an email address that spammers target. Instead, think of something more creative: hello@, contact@, letstalk@. Anything but info@, which will increase your spam levels exponentially!
Personal email accounts exist outside of the IT department's control. They are not subject to backup, archiving, security or governance so using them for business purposes, is a clear violation of compliance regulations.
Simply put, a domain name (or just 'domain') is the name of a website. It's what comes after “@” in an email address, or after “www.” in a web address. If someone asks how to find you online, what you tell them is usually your domain name. The first step in creating an online presence is purchasing a domain name.How much does it cost for an email domain? ›
Buying a new domain name would typically cost you anywhere between $9 and $14.99 per year. However, these prices may differ based on the domain extension or the domain registrar you choose.