What is Adobe Marketo Engage? | Adobe Marketo Engage (2023)

Adobe Marketo Engage (sometimes referred to as Marketo Engage, or even just Marketo), is marketing automation software. Marketing automation enables you to streamline, automate, and measure marketing tasks and workflows so you can increase operational efficiency and grow revenue faster.

What can I do in Marketo Engage?

Marketo Engage has a ton of great features to help you achieve your marketing goals. Things like…

(Video) What Is Marketo? Find Out In Less than 2 Minutes

  • Form Editor
  • Landing Page Editor
  • Guided Landing Page Templates
  • Email Editor
  • Mail blast tools
  • Segmentation
  • Predictive Content
  • Webinar Integration
  • Mobile Marketing
  • Sync with your CRM (Salesforce or Dynamics)
  • Website Integration
  • Workflow Engine
  • Person Scoring
  • In-CRM Dashboard for Sales Reps
  • Program Analysis
  • Target Account Management

…and much more!

Do I need to learn all of that?

You do not! It’s easy to get started in Marketo Engage, and it will evolve with you. You can learn everything if you’d like, or just use the pieces that suit your needs.

(Video) Is Adobe Marketo Engage Right for You? An In Depth Overview

Do I need to do any setup?

Yes, we made a checklist of stuff to do.

Do I have to wait until setup is finished to learn?

Nope! We made a bunch of easy tutorials. Get started here. They should take about an hour. You can start any time.

(Video) Understand your Data and Gain Insights with Marketo Engage

Welcome to Marketo Engage! We’re happy you’re here.

Business.Adobe.com resources

What is Adobe Marketo Engage? | Adobe Marketo Engage (1)
(Video) Marketo Engage - Adobe Marketing Automation at a glance
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